START Taiwo & Kian
INDEX
company history
Aims and Objectives
CompaNY
COmpetitors / market
founder and origin
Product portfolio
additional info
marketing campaigns
VIDEO
THANKS!
Company
1.
Founded in 1899 by William Morrison, hence the abbreviation Wm Morrison, it began as an egg and butter stall in Rawson Market, Bradford, England.the current CEO is david potts
Aims:To make healthy food affordable and available for everyone, we have low prices and sell plenty of fruit and veg. We offer healthier options and reduce the salt, sugar, fat and calories in our products. And because it's a priority that the food we sell is safe, we make sure it meets strict standards.
morrison's aims and objectives
Obejectives:Be more competitive Serve customers better Local integration and serving the community Pride in hygiene Creating and scaling for profitable growth
READ MORE
Timeline of the company
1899
1961
1958
1952
1931
First town-centre shop opensThe first Morrisons shop opens with three checkouts. It is the only store in Bradford to offer self-service and to have prices on its products.
First supermarket opensSir Ken opens his first supermarket in Bradford, Victoria, selling fresh meat, fruit and vegetables and other provisions.
Stall opens in Bradford MarketEgg and butter merchant William Morrison begins his business, set to become the company we know today.
Sir Ken Morrison took overSir Ken Morrison, aged 21, took over the small group of Bradford market stalls from his father.
Sir Ken Morrison was born in Bradford
2014
2000
2001
2016
2008
Sir Ken is knightedKen Morrison is knighted for his services to the retailing industry.
Morrisons joins FTSE 100Following a 35 year record of sales and profit growth since going pub lic in 1967, Morrisons joins the FTSE 100 for the first time in April of this year.
Amazon Partnership
Morrisons enters an agreement to provide a wholesale supply service to Amazon allowing its customers access to a wide range of Morrisons ambient, fresh and frozen products.
Online food deliveries begin
Using technology developed by Ocado, Morrisons launches its much-anticipated online food delivery service and begins a national roll-out starting with homes across the Midlands.
Sir Ken Morrison steps down as chairman
After 55 years of service Sir Ken Morrison retires after being honoured with an award for his ‘Outstanding Contribution to Retail’ at the Retail Week awards.
2016
2021
2021
2020
2017
Morrisons acquires FalfishFalfish, a family-owned wholesaler of sustainably sourced seafood based in Cornwall was acquired. Falfish has been a trusted supplier of high quality fresh fish and shellfish to Morrisons for over 16 years and the acquisition will mean further improvements to the range, quality and availability of fresh fish and shellfish at our Market Street counters and represents another significant investment in fresh food.
Lansen Nursery, a leading grower and supplier of outdoor plants, based in Spalding, Lincolnshire was added to Morrisons manufacturing portfolio.
Wholesale agreement with McColl’sMorrisons announces long-term wholesale agreement with McColl’s to supply Safeway and national branded products will be supplied to all McColl’s convenience shops and newsagents across the UK. The deal took wholesale supply sales to more than £1bn.
Rathbones fireAfter a fire broke out on one of the production lines at our Rathbones Bakery, an amazing turnaround meant that less than three days later, the first loaf of bread came off the production line. Seven days later it was business as usual and we were back to delivering 2.5m loaves and rolls to stores each week.
McColls wholesale agreement extendedThe wholesale supply agreement with McColl’s has been extended to 2027 and, in addition, 300 McColl’s shops will be converted to Morrisons Daily over the next three years.
Morrisons founder
the original owner of morrisons is williams Morrisons
Clayton, Dubilier & Rice
The new owner of Morrisons is Clayton, Dubilier & Rice (CD&R), a US private equity firm. CD&R's bid for the retailer has been fronted by Sir Terry Leahy, former chief executive of Tesco.
READ MORE
1.
mORRISONS BRAND
Morrisons has launched a new premium own brand range, M Signature, which will replace its The Best line. After working with chefs to develop the range, the grocer will introduce an “improved and expanded” 700 product line carrying the gold coloured signature of founder William Morrison as its logo. this replaced "the best" brand
Porduct portfolio
1.
in response to market demand, Morrisons extends its Free From range to over 400 products.Our business is predominantly food and grocery focussed and uniquely, we source and process half of the fresh food that we sell in our own manufacturing facilities and stores which gives us close control over provenance and quality. Our committed and professionally trained food makers and shopkeepers prepare food in-store for customers and we have more skilled colleagues preparing food in store than any other retailer.
Morrisons competitors and market
The top 9 competitors of Morrisons:
Asda.
Tesco.
Boots.
Walmart.
ALDI.
Debenhams.
Amazon.
Waitrose.
READ MORE
1.
market and target market
Wm Morrison Supermarkets, trading as Morrisons, is the fourth largest chain of supermarkets in the United Kingdom, and is headquartered in Bradford, West Yorkshire, England.
and operate in the retail market. and own 9.9% of the market share in january 2020 thier target market is all ages morrisons is worth 212 billion pounds in 2021
statista 2021 morrisons market share
Marketing campaigns
2.
3.
1.
4.
Father christmas
make good things happen
morrisons makes it
its good to grow
READ MORE
READ MORE
READ MORE
READ MORE
there have no failed marketing campaigns
christmas AD
READ MORE
https://www.youtube.com/watch?v=L89G9H5U9YE
Marketing campaign:operation Growth
START
Morrisons marketing campaign
The 7Ps
Product
premium food Our founder’s signature, the ornate decoration and the modern colour pallet celebrates Morrisons passion for food as well as its commitment to quality and affordability. It completes our own brand quality tiers ensuring that overall we have something for everyone and something for every occasion.”
Morrisons has also introduced 90 new and improved lines as part of a new £2 meal deal as it refreshes its food-to-go offer.
READ MORE
MORRISON MARKETING CAMPAIGN
PRICE
COMPETITIVE PRICING £2 MEAL DEAL THIS INCLUDES AN M SIGNATURE PRODUCT WITH A DRINK AND OR AN OTHER MEAL PRODUCT WITH A DRINK AND A SNACKTHIS IS TO COMPETE WITH TESCO'S MEAL DEAL PRICING
READ MORE
promotion
promotion
morrisons has an app where they can place offers such as: 20% of m signature products or free treats from the bakery or promoting with a star
READ MORE
gantt chart
START
THANK YOU
01
"It's bigger than black and white, It's a problem with the whole way of life"
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Transcript
START Taiwo & Kian
INDEX
company history
Aims and Objectives
CompaNY
COmpetitors / market
founder and origin
Product portfolio
additional info
marketing campaigns
VIDEO
THANKS!
Company
1.
Founded in 1899 by William Morrison, hence the abbreviation Wm Morrison, it began as an egg and butter stall in Rawson Market, Bradford, England.the current CEO is david potts
Aims:To make healthy food affordable and available for everyone, we have low prices and sell plenty of fruit and veg. We offer healthier options and reduce the salt, sugar, fat and calories in our products. And because it's a priority that the food we sell is safe, we make sure it meets strict standards.
morrison's aims and objectives
Obejectives:Be more competitive Serve customers better Local integration and serving the community Pride in hygiene Creating and scaling for profitable growth
READ MORE
Timeline of the company
1899
1961
1958
1952
1931
First town-centre shop opensThe first Morrisons shop opens with three checkouts. It is the only store in Bradford to offer self-service and to have prices on its products.
First supermarket opensSir Ken opens his first supermarket in Bradford, Victoria, selling fresh meat, fruit and vegetables and other provisions.
Stall opens in Bradford MarketEgg and butter merchant William Morrison begins his business, set to become the company we know today.
Sir Ken Morrison took overSir Ken Morrison, aged 21, took over the small group of Bradford market stalls from his father.
Sir Ken Morrison was born in Bradford
2014
2000
2001
2016
2008
Sir Ken is knightedKen Morrison is knighted for his services to the retailing industry.
Morrisons joins FTSE 100Following a 35 year record of sales and profit growth since going pub lic in 1967, Morrisons joins the FTSE 100 for the first time in April of this year.
Amazon Partnership Morrisons enters an agreement to provide a wholesale supply service to Amazon allowing its customers access to a wide range of Morrisons ambient, fresh and frozen products.
Online food deliveries begin Using technology developed by Ocado, Morrisons launches its much-anticipated online food delivery service and begins a national roll-out starting with homes across the Midlands.
Sir Ken Morrison steps down as chairman After 55 years of service Sir Ken Morrison retires after being honoured with an award for his ‘Outstanding Contribution to Retail’ at the Retail Week awards.
2016
2021
2021
2020
2017
Morrisons acquires FalfishFalfish, a family-owned wholesaler of sustainably sourced seafood based in Cornwall was acquired. Falfish has been a trusted supplier of high quality fresh fish and shellfish to Morrisons for over 16 years and the acquisition will mean further improvements to the range, quality and availability of fresh fish and shellfish at our Market Street counters and represents another significant investment in fresh food.
Lansen Nursery, a leading grower and supplier of outdoor plants, based in Spalding, Lincolnshire was added to Morrisons manufacturing portfolio.
Wholesale agreement with McColl’sMorrisons announces long-term wholesale agreement with McColl’s to supply Safeway and national branded products will be supplied to all McColl’s convenience shops and newsagents across the UK. The deal took wholesale supply sales to more than £1bn.
Rathbones fireAfter a fire broke out on one of the production lines at our Rathbones Bakery, an amazing turnaround meant that less than three days later, the first loaf of bread came off the production line. Seven days later it was business as usual and we were back to delivering 2.5m loaves and rolls to stores each week.
McColls wholesale agreement extendedThe wholesale supply agreement with McColl’s has been extended to 2027 and, in addition, 300 McColl’s shops will be converted to Morrisons Daily over the next three years.
Morrisons founder
the original owner of morrisons is williams Morrisons
Clayton, Dubilier & Rice The new owner of Morrisons is Clayton, Dubilier & Rice (CD&R), a US private equity firm. CD&R's bid for the retailer has been fronted by Sir Terry Leahy, former chief executive of Tesco.
READ MORE
1.
mORRISONS BRAND
Morrisons has launched a new premium own brand range, M Signature, which will replace its The Best line. After working with chefs to develop the range, the grocer will introduce an “improved and expanded” 700 product line carrying the gold coloured signature of founder William Morrison as its logo. this replaced "the best" brand
Porduct portfolio
1.
in response to market demand, Morrisons extends its Free From range to over 400 products.Our business is predominantly food and grocery focussed and uniquely, we source and process half of the fresh food that we sell in our own manufacturing facilities and stores which gives us close control over provenance and quality. Our committed and professionally trained food makers and shopkeepers prepare food in-store for customers and we have more skilled colleagues preparing food in store than any other retailer.
Morrisons competitors and market
The top 9 competitors of Morrisons:
Asda. Tesco. Boots. Walmart. ALDI. Debenhams. Amazon. Waitrose.
READ MORE
1.
market and target market
Wm Morrison Supermarkets, trading as Morrisons, is the fourth largest chain of supermarkets in the United Kingdom, and is headquartered in Bradford, West Yorkshire, England. and operate in the retail market. and own 9.9% of the market share in january 2020 thier target market is all ages morrisons is worth 212 billion pounds in 2021
statista 2021 morrisons market share
Marketing campaigns
2.
3.
1.
4.
Father christmas
make good things happen
morrisons makes it
its good to grow
READ MORE
READ MORE
READ MORE
READ MORE
there have no failed marketing campaigns
christmas AD
READ MORE
https://www.youtube.com/watch?v=L89G9H5U9YE
Marketing campaign:operation Growth
START
Morrisons marketing campaign
The 7Ps
Product
premium food Our founder’s signature, the ornate decoration and the modern colour pallet celebrates Morrisons passion for food as well as its commitment to quality and affordability. It completes our own brand quality tiers ensuring that overall we have something for everyone and something for every occasion.” Morrisons has also introduced 90 new and improved lines as part of a new £2 meal deal as it refreshes its food-to-go offer.
READ MORE
MORRISON MARKETING CAMPAIGN
PRICE
COMPETITIVE PRICING £2 MEAL DEAL THIS INCLUDES AN M SIGNATURE PRODUCT WITH A DRINK AND OR AN OTHER MEAL PRODUCT WITH A DRINK AND A SNACKTHIS IS TO COMPETE WITH TESCO'S MEAL DEAL PRICING
READ MORE
promotion
promotion
morrisons has an app where they can place offers such as: 20% of m signature products or free treats from the bakery or promoting with a star
READ MORE
gantt chart
START
THANK YOU
01
"It's bigger than black and white, It's a problem with the whole way of life"