STARTUP PRESENTATION
Feyza Görgülü
Created on January 31, 2022
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Transcript
Laura Francois
“When you buy into fast fashion, no matter how many times you wash your clothes they will never be truly clean. They’re stained by the blood of those who made them, and the footprint it leaves on this planet.”
Feyza Görgülü,24
Name Surname
Emily Matuschek,24
Vivienne Ketelaar, 23
THE FOUNDER OF REVETS
OUR TEAM - 3 sustainable management students
OUR WAREHOUSE WITH OUR HIGH-QUALITY MACHINES IS LOCATED IN DUISBURG, THE CITY WITH THE LARGEST INLANDPORT IN EUROPE
"beyond product"
REVETS
09 Thank You!
08 The Future of our Start-Up
07 Marketing-Sale and Advertising
06 Trends-What are the trends and how do we adapt to them?
05 Finances and Target Group
04 Manufacturing
03 Our Product
02 Reasons to Change-Problems and future Threats
01 Fast Fashion-What is Fast Fashion and why is it widespread?
INDEX
Definition
Fast Fashion is the mass production of clothes that represent the latest trends at high speed and low costs to maximise profits
With fast fashion, consumers can now buy trendy clothing at an affordable price, shopping for clothing is now entertaining, not a necessary eventabout a third of the world's jobs are related to the fast fashion industry -far more than the automotive industry, therefore fast fashion creates jobsthe textile industry is to be seen as an economic mainstay in especially asian countriesDemand for clothing has increased tremendously in the past few years
01
Fast Fashion
- cheap clothing for consumers due to cheap production
- it is predicted to reach 1,652.73 billion dollars by 2023.
- one of the most polluting
- responsible for 10% of the annual
- in 2015: 79 billion cubic metres of water is used - globally 80-90% of the waste water is returned to the environment untreated
- if the industry does not change, it water consumption will go up by 50% and its CO2 emissions by 60%
- GSI estimates that 45.8 million of people are living in modern slavery - many in the supply chain of clothing brands and retailers
- the production of the garments is mostly outsourced to other countries, -> minimum wage is low
- low prices in the fast fashion industry makes the cosumer forget 'to think before buying'
SOCIETY ECOLOGY ECONOMY
02
But..
there are REASONS TO CHANGE
social and ecological problems that comes with the fast fashion industry
revelations of illegal labour practices and poor working conditions,very cheap clothing
43%
57%
one of the biggest retailers in the worldThe brand releases an incredible 24 trend-led collections every year, 500 designs a week - even more waste that ends up in landfill
H&M
abused and mistreated workers in developing countriesnot always good quality
primark
zara
external printing
100% recycled fabric
03
We want to produce clothing fairly.The environment and our employees are very important to usThat's why we created a brand that represents all of our valuesWe don't outsource, but produce everything in our area so that we have to send back and forth as little as possible We want to recycle your old clothes and transform them into fair trendy fashion
...and how it differs from others..
our product
04
they pack them in paper and send the clothes to the costumers
the screen printing method
we send them to Roka
we sew them into new pieces of clothing, double layer method
we restore fibers
we inspect them for their usability
we collect the donated clothes
we have multiple clothing containers set up
Manufacturing
+info
a one-woman companyeverything is hand-madeeach piece of clothing is unique no mass productiononly uses vegan, sustainable and fairly produced fabric„PETA – Approved Vegan“ Logo
the manufacturer
Róka - fair clothing
+info
100% climate neutralsupport multiple climate protection projectsthey plan to reduce CO2-emissions by 30% by 2025they obtain certified green electricity from renewable energy sourcesthey offer customers a free CO2 calculation
the package delivery service
DPD
05
What is our target group?We want to focus on teenagers, because they tend to buy more lower price clothing since they are on lower budget but they also aim to keep up with the trendsbut: cheaper clothes are usually not being produced in good conditions -> we will offer them all trendy, affordable, sustainable, quality(2) What is our biggest goal ?7- reduce fast fashion and give our costumers a good feeling about buying new clothing.(3) How do we define success ?if we:- are able to project our values onto people - can make a difference in people´s minds about fast fashion - manage to get fewer people to buy fast fashion
EXAMPLE: BASIC LOGO T- SHIRTproduction: 10 euros per piecedelivery: 4,39 euros for a small package 4,99 euros for a medium-sized package 9,90 euros for a big package around 15 euros per piece"Why are the products not as expensive as you would expect from sustainable fashion?"- less transportation, since all participants of the manufactoring are located in Europe- less expensive advertising but more social media presence-few workers
finances and target group
06
We are going to keep up with the trends>>> they can and will change very fast: we have a team of designers, that works foresighted on the upcoming trends so we will be prepared we want to focus on the baggy style for now, because this has been a trend for decades and everyone can wear it. No matter what gender, what age or size, baggy shirts or pants can always be combined nicely - what we will probably always adjust to are basic pieces
... and how we adapt to them
TRENDS
From a goods value of 50 € we ship free of chargeEveryone wants discounts when you are shopping offering free shipments above a certain value of goods will convince our costumers of ordering a specific total + it will avoid a customer ordering several smaller items in a row, otherwise he would have to bear the shipping
We are also present in traditional stores, such as Peek and Cloppenburg, Urban Outfitters and Topshop to bring sustainability within reach
we offer the possibility to shop in our online shop:www.revets.com
Goal: build a growing base of costumersto archieve this: we must continuously and consistently communicate our brand identity and values in a meaningful and engaging wayWe want to build a connection with our costumers and need a clear recognition value
07
How do we plan on introducing our brand to the market ?
Sale
MaRKETING
we want to cooperate with influencing people.--> we want to work with momentousness people, who suit our brand but we do not want to appear implausible and work with influencers who for example work with contradictory brands to oursWe will concenrate on Instagram and Tiktok, because Tiktok ist the most used and popular App by teenagers A typical video lasts ca. 3 to 10 seconds, which means that we could this time trying to convince the viewers of our brandadvantages: our target group is reachedposting online is free
07
Advertising
MaRKETING
we would also like to open own stores, ours should be between the fast fashion shops, so that every buyer always has a choiceEven if they don't choose us, we want them to think before they buy which will be encouraged by opening the stores next to the fast fashion store
as soon as we generate more financial capital, we want to move on to landfills from where we want to import recyclable clothes and recycle them using the same process as now
08
Revets in 5 years...
THE FUTURE OF OUR START-UP
If you have any questions about our start-up, please do not hesitate to ask
THANK YOU!