SWOT Analysis: Buy Colour Instagram
Strengths, Weaknesses, Opportunities and Threats
Opportunities
Weaknesses
Threats
Strengths
Internal
External
Internal
External
Increase brand awareness. Wider demographic.2 more social media platforms for content and engagement. Possible reactive marketing. Possible influencer marketing. E-Commerce opportunities with Instagram, Facebook and Etsy. Only Chromaflo use Instagram and have a small following: opportunity to lead on this social media platform. Expand B2C sales and engagement.
TTC - Well built reputation. Global customer base / audience. Engaged following on LinkedIn and positive results. Large product catalogue. Informative content. Long standing team members with product knowledge. Room for growth.
Brand new B2C campaign strategy. New entrant. Time constraints: new content ideas needed (esp reels for Instagram). Time on production for BuyColour. New marketing coordinator - still learning. Marketing collateral and website fall behind competitors.
Competitors are global leaders, reaching new heights.Customers - Buy Colour adds competition.Economy: material prices rising.
SWOT Analysis: Buy Colour
Megan Lowry
Created on January 17, 2022
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Transcript
SWOT Analysis: Buy Colour Instagram
Strengths, Weaknesses, Opportunities and Threats
Opportunities
Weaknesses
Threats
Strengths
Internal
External
Internal
External
Increase brand awareness. Wider demographic.2 more social media platforms for content and engagement. Possible reactive marketing. Possible influencer marketing. E-Commerce opportunities with Instagram, Facebook and Etsy. Only Chromaflo use Instagram and have a small following: opportunity to lead on this social media platform. Expand B2C sales and engagement.
TTC - Well built reputation. Global customer base / audience. Engaged following on LinkedIn and positive results. Large product catalogue. Informative content. Long standing team members with product knowledge. Room for growth.
Brand new B2C campaign strategy. New entrant. Time constraints: new content ideas needed (esp reels for Instagram). Time on production for BuyColour. New marketing coordinator - still learning. Marketing collateral and website fall behind competitors.
Competitors are global leaders, reaching new heights.Customers - Buy Colour adds competition.Economy: material prices rising.