The dark side of CSR and greenwashing

The dark side of CSR and greenwashing

All you need to know about CSR ! - 30 minute training -

Start

OUR TEAM

Juliette S.

Nouha R.

Yousra H.

Salah A.

Aghavni H.

Amel E.

Anais N.

Journalist at The Guardian

CSR experts

CSR managers

Training center experts

Mass layoffs and record profits

Unscrupulous handling of natural resources

Encouraging tax evasion

Human rights violation

Production

R&D

Marketing

Sales and Distribution

I. BENEFITS OF IMPLEMENTING CSR 1. For the company

"In the 21st century, corporate social responsibility is not just a “nice-to-have”, today it is a “must-have” for consumers and for society, and it’s good for business as well"

Globalized economy

Brands, products, and services Which have social and environmental consequences

Donation

Consumers will feel better about themselves in buying from these companies. They can get the benefits of the products plus help poor people, people in need.

Voluteerism

• More engagement in their work
• Job satisfaction
• Improve productivity
• Final : boost the results and objectives of the company

Listen

• Donates $0.05 to $0.15 per transaction to the nonprofit partner.

• The coffee company focuses also on diversity and inclusion in the workplace.

• Coffee, tea, cocoa, and manufactured goods are responsibly and ethically produced and purchased.

Socially responsible companies

EUROPEAN GEOSCIENCES UNION

GOOGLE - Greentech Festival

Google booth at the Greentech Festival held in Berlin, Germany in May 2019. Wood from cleaned and sanded shipping pallets or demolished homes.

BNP PARIBAS and the associations

Aimed at international employees living in France. Its objective is to ensure that their integration and their daily lives go smoothly.

Inter-company network of men committed to gender equality and a balance between work and life at work.

French association committed to the promotion of professional equality (present in 20 countries and gathering more than 4000 women).

Why are CSR essential for our environment?

In 2020 more than 32,000 tonnes of carbon dioxide were emitted by companies

Source : Statista

CSR at the heart of corporate awareness

• Policies allowing the reduction of greenhouse gas emissions
• A decrease in energy dependence

The carbon footprint: an example of CSR

CSR and resource preservation

• Lower water and electricity consumption thanks to CSR
• The implementation of approaches to involve consumers in these policies

"Because we are the choices we make."

II. The truth behind some companies : fraud and greenwashing

Greenwashing is a communication and marketing strategy consisting in putting forward ecological arguments in order to forge an ecologically responsible image among the public

youmatter.world

You are doing greenwashing, consciously or not, if :

05

06

05

04

03

01

02

Labels that do not belong to an external and neutral organism

Superficial implication in charitable associations or projects

TITLE HERE

Highlighting non signifciant ecological aspects

Lack of clarity in reported figures

Abuse of ecological terms and visuals

SUBTITLE HERE

False/abusive declarations

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

The fraudulent companies

VOLKSWAGEN

Dieselgate

• The group cheated during the emissions test of their diesel engines
• Violation of the Clean Air Act (CAA)
• Consequences :

1. The ban on the vehicles concerned in certain countries
2. The compensation for its customers
3. Volkswagen shares fell by more than a third between 16 and 28 September 2015
4. The significant development of the electric vehicle

The fraudulent companies

APPLE

BatteryGate Apple

In December 2017, the developers of the benchmarking tool Geekbench issued a report which showed a pattern of performance degradation on iPhone 6 models upgraded past 10.2.1, and iPhone 7 models upgraded past iOS 11.2Consequences :

• Apple’s shares fell from 22 to 29 December in the wake of the scandal
• The company offered a discount on battery replacements as a gesture of goodwill for those affected.

The fraudulent companies

BOOHOO

Boohoo Scandal

In the summer of 2020, a report by Labour behind the label, states that factories in the UK that supply the brand were guilty of worker exploitation during the Covid-19Consequences :

• Major investors have broken off their relationship with the brand

• Boohoo suffered significant damage to its share price and brand reputation

The labels

vs

Certification

Labels

Certifications

The label is a special mark created by a trade union recognized by a public authority. It is affixed to a product intended for sale, to certify its origin, to guarantee its quality with certain manufacturing standards.

Certification meets specific requirements defined by specifications. It is issued by state-recognized agencies in specific areas.

ISO 26000

The ISO 26000 is intended to assist organizations in contributing to sustainable development. It is also intended to encourage them to go beyond legal compliance, recognizing that compliance with the law is a fundamental duty of any organization and an essential part of their social responsibility.

The United Nations Global Compact‍

It is issued in France by Global Compact France, which brings more than a thousand companies and non-profit organizations around issues related to CSR and sustainable development.

B Corp

Granted to commercial companies, the B Corp certification meets societal and environmental requirements, governance as well as transparency towards the public. This name is an abbreviation of "Benefit Corporation", designating a company known to have beneficial effects on the world while being profitable.

Italian Association for Organic Agriculture

Italian Association for Organic Agriculture's certification. They certify organic products and companies in a broad range of categories, including:

• Food
• Detergents
• Farms
• Cosmetics
• Stores
• Bio-fibres

Conclusion

THANKS!

& God save the Queen !

Quiz Time !

04

02

01

03

Step 3

Step 1

Step 2

Step 4

Go on internet and enter https://kahoot.it/

Enter the code and validate

Add your name and validate

Let's play