Enterprise

FACULTY OF HOSPITALITY, TOURISM, AND WELLNESSHPT20403 (ENTERPRISE MANAGEMENT) SEMESTER SEPTEMBER 2021/2022

UNIVERSITI MALAYSIA KELANTAN

INDIVIDUAL ASSIGNMENT (10%)

MUHAMMAD KAMAL DANIAL BIN WIRAZIMIH20A1297 LECTURER NAME : DR. NAZIATUL BIN MOHD RADZI SUBMISSION DATE : 26th DECEMBER 2021

LECTURE : NAZIATUL AZIAH BINTI MOHD RADZI ( L1 ) NAME : MUHAMMAD KAMAL DANIAL BIN WIRAZIMI MATRICS NUMBER : H20A1297

Type of Bussiness : Cafe' or Coffee's Shop MK. Coffee

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Introduction

The MK. Coffee Shop is committed to its products and employees which they believe is the recipe for market success.

Data

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Statistics of Net Profit

Market Analysis Summary

$ 140,000.00

Coffee is the second largest commodity market next to oil, and growth is expected to continue at a strong pace for the foreseeable future. The specialty beverage industry is growing at an equally strong pace, with sales growth in some categories projected to grow at rates of 40% per year. This growth offers excellent opportunities for new companies to enter this market, and we are excited about the possibilities of what The Coffee Warehouse can accomplish in the Spokane and Northern Idaho market.

We plan to grow as shown in the chart below, taken from our sales forecast. We aim to maintain an industry-standard 60% gross profit margin and reasonable operating expenses, and to produce reasonable profits in the second and third year.

Statistics

$67,000

Followers growth

Customer Review

200.2m

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Encourage productivity

01

The environmental change of just not working from the usual places lends you the encouragement to churn out material.

Socializing

02

no one will scoff at the guy striking up conversation.

OFFICE CULTURE

03

Coffee breaks often offer colleagues the opportunity to spend time together in non-work chat, so coffee is important for socialising, even in the workplace!

PRE COVID

Coffee consumption is highest in the Northeast, where over 60 percent of the population consumed coffee daily in 2005, according to the National Coffee Association (NCA). Per capita consumption is highest in the Central U.S., where coffee drinkers average 3.7 cups per day.

04

Energy

Making a coffee meet-up the perfect situation for a catch up.

06

05

mutual ground

Community

Coffee shops are simply a great place to chill and chat, and generally offer an environment which makes everyone feel pretty comfortable

Coffee houses have acted as places to meet, socialise, ne entertained and exchange ideas

Post Covid-19

How I run my bussiness during Covid-19 Pandemic ?

Few industries experienced the devastating impact of COVID-19 as acutely as the coffee industry. Many of us watched in absolute horror as our favourite coffee shops were forced to close their doors as part of the lockdown measures, many of them permanently. As a result, an industry that many consider a huge part of their social lives is now struggling to stay afloat. Every day, we hear of another coffee spot that has gone out of business, unable to cope with the lack of a proper revenue stream. We hear of another round of retrenchments, as coffee houses battle to keep their businesses alive.

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The Impact...

Consumer Might Change Their Coffee Consumption Preference

Threat of Decreased Consumer Spending

Social Distanding

Consumer spending has been lower than expected, with many people sticking to online shopping or cutting down on small purchases. It means that sales could be slow to recover, even after lockdowns are lifted.

Other customers might look for cost-effective ways to enjoy specialty coffee by seeking out more affordable options. In both instances, coffee shops could grow their pool of loyal customers by encouraging more consumption of both.

For coffee shops still offering takeaway coffee, social distancing measures must be observed

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MK.Coffee'

• Developing a Direct Relationship with Customers
• Develop Brand Loyalty by Offering Rewards
• Better Customer Experience
• Increase Product Line

• High Service Culture
• Continuous Sale
• Quick & Motivated Staff
• Team Work
• Clear Work Values
• Quality Product & Service

SWOT

The coffee shop business is a very profitable venture. According to an estimate, people drink approximately 2.5 billion cups of coffee every day around the world. Experts say that the figure would increase to 67% by the end of 2022. The interesting fact about coffee and other ready-to-drink business is that they’re resistant and can survive easily in the volatile markets.

• Less Market Data
• Difficult to Estimate Capital & Profit
• Less Market Share
• Difficult to Make a Name
• Highly Competitive
• Cost Disadvantage

• Difficult to Maintain Cash Flow
• Low Profit Margin
• Costly Supplier
• Price Sensitive Market
• The Low Price of Competitors

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Coffee with a friend is like capturing happiness in a life"