MARKETING VIBRANT PRESENTATION

Fitness Industry In The UK

Growth and the importance of the fitness industry in the UK.

Start

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Digital Audit

SEO

Paid Ads

Traffic

Social

Website Content

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Gym Box Digital Presence

87.72%

1.85%

1.14%

Avg. Session Duration 00:01:38

4.92 pages per visit

42.2K sessions

0.86%

Bounce rate 47.10%

Keyword Search Traffic

0.56% paid

99.44% organic

Online Users & Interaction

45.72%

36.75%

17.52%

C H A N N E L S GYMBOX

LinkedIn - 11,972 followers

Facebook - 22,512 likes

Twitter - 15,500 followers

Instagram - 56,700 followers

Landing Page

Paid ads & SEO performance compared to competing websites

• Gym London (14th unpaid)
• Muay Thai London (4th unpaid)

Reccommendations:

• Optimise and use paid search
• Create more interactive pages on the website
• Direct customers from the social media to the website
• Improve the use of social media and create a youtube channel and TikTok

THANKS!

References

Www-statista-com.uow.idm.oclc.org. 2021. Fitness Industry UK. Available from: <https://www-statista-com.uow.idm.oclc.org/topics/3411/fitness-industry-in-the-united-kingdom-uk/#dossierKeyfigures> [Accessed 9 December 2021].similarweb. 2021. gymbox.com. Available from: <https://www.similarweb.com/site/gymbox.com/#overview> [Accessed 10 December 2021]. Gymbox. 2021. Gymbox - London Gyms in Bank, Holborn, Covent Garden, Farringdon, Westfield and Old Street. Available from: <https://www.gymbox.com/> [Accessed 11 December 2021].