Swot Analysis Guide by Girls in Marketing

How to Conduct a Thorough SWOT Analysis for Your Brand

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Strengths, Weaknesses, Opportunities and Threats

Strengths

Weaknesses

Threats

Opportunities

(Internal)

(Internal)

(External)

(External)

Industry changes could threaten your brand, especially if you're only on certain platforms. Other threats include scandals, competitors and customer's personal situations. Never minimise a potential threat.

Get into the minds of your consumer - what are they craving? Are there any gaps in the industry that you can fill? Make it happen. Opportunities are key to developing your marketing strategies.

Competition is healthy, marketer. Analyse any hurdles that hold your business back, including financial limitations and 'lack of' factors. Acknowledging these makes your business stronger.

Your brand strengths include internal elements, from work ethics to successful campaign strategies. These can be translated into future business plans, as they're unique to your brand.

How to Complete a SWOT Analysis

Determine the Objective

Create a Grid

Label Each Box

Strengths & Weaknesses

Draw Conclusions

Strengths

Weaknesses

• Well-built reputation
• Motivated marketing team
• Informative content
• Creative marketing strategies
• Online/offline prescence
• New launch of products/services

• Competitors reaching new heights
• Lack of communication within your team
• Outdated marketing strategies
• Lack of trust with consumers

Example of a Brand SWOT Analysis Layout

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Opportunities

Threats

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• Competitors launching similar products/services
• Lack of team members
• Negative press
• A possible scandal
• Budget restraints
• Poorly-receieved campaigns

• Possible partnerships
• Boosted engagement
• Marketing connections
• Word-of-mouth
• Targeting a wider demographic
• Pitching for investment
• Reactive marketing