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The lipstick effect

Menna Wagih Farouk Shatat

Created on November 29, 2021

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Transcript

The "Lipstick Effect": The Unconscious Desire of Power

Presented by: Menna ShatatRHET 1020 course

What is you impression about this woman, based on her make-up ?

and what about her?

This was the result

I showed some students on campus this two photos separately and I asked them to tell me their impression about each photo, and that was the result

As I told in the video she is the same girl with the same make-up, but with red lipstick on.

INDEX

Introduction: The Lipstick Effect

Historical Background

Psychological Explanation

Men's Perception women Lipstick

Conclusion

ESTEE LAUDER

After The terrorist attack in The USA in 2001, the CEO of Estee Lauder, noticed that during economic crisis their company sold more lipsticks, and that was called: The Lipstick Effect.

Lauder with a customer in 1966

HISTORY OF LIPSTICK AND WOMEN

"Never underestimate the power of red lips"

Marilyn Monroe

" If you are sad, put red lipstick and attack "

Coco Chanel

Psychological Theories

  • Women tend to unconsciously find a reliable partner that can provide them safety, and consequently, they will enhance their appearance.
  • Women tend to maximize their attractiveness through lipstick, aiming for economic stability either by finding a job or securing the one they already have.
  • Women consider Lipstick as a self-identity tool

The impact of red lipstick on men

And now I have a question for you...

Images citation

  • Https://en.wikipedia.org/wiki/Estée_Lauder_(businesswoman). (n.d.). photograph.
  • Https://i.pinimg.com/originals/13/37/66/133766b54591844558042d48dac4b0b9.jpg. (n.d.). photograph.
  • Https://makeup.lovetoknow.com/image/222070~egyptian-women-applying-makeup.jpg. (n.d.). photograph.
  • Https://www.harpersbazaar.com/uk/fashion/fashion-news/news/a31524/the-world-according-to-coco-chanel/. (n.d.). photograph.
  • Https://www.pinterest.com/pin/793055815614317432/. (n.d.). photograph.
  • Https://www.123rf.com/photo_9616266_kiss-of-young-men-and-women-with-bright-red-lipstick-on-her-lips-macro.html. (n.d.). photograph.

THANK YOU!