KMS6083
STRATEGIC MANAGEMENT
TEAM MEMBERS
JENNY RANCAK
CHIN WAI LOON
GRACEY MANGGANG
20030179
20030252
20030159
COACH
NEW YORK
Coach IP Holdings LLC[5] (doing business as Coach New York and simply Coach) is an American luxury design house specializing in handbags, luggage, accessories, and ready-to-wear. Stuart Vevers has been the executive creative director since 2014.
It is the main subsidiary of Tapestry, Inc. (formerly Coach, Inc.).
COACH NEW YORK
Bargaining Power of Suppliers
Threat of New Entrants
FIVE COMPETITIVE FORCES
Rivalry among the existing players.
Threat from Substitute Products
Bargaining Power of Buyers
CHANGES IN SUPPLY CHAIN
ENVIRONMENT
4 COMMON DRIVERS OF CHANGE FOR THE FASHION INDUSTRY
SIZE
TECHNOLOGY
Thank you!
SM 2
Gracey Manggang
Created on November 29, 2021
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Transcript
KMS6083
STRATEGIC MANAGEMENT
TEAM MEMBERS
JENNY RANCAK
CHIN WAI LOON
GRACEY MANGGANG
20030179
20030252
20030159
COACH
NEW YORK
Coach IP Holdings LLC[5] (doing business as Coach New York and simply Coach) is an American luxury design house specializing in handbags, luggage, accessories, and ready-to-wear. Stuart Vevers has been the executive creative director since 2014. It is the main subsidiary of Tapestry, Inc. (formerly Coach, Inc.).
COACH NEW YORK
Bargaining Power of Suppliers
Threat of New Entrants
FIVE COMPETITIVE FORCES
Rivalry among the existing players.
Threat from Substitute Products
Bargaining Power of Buyers
CHANGES IN SUPPLY CHAIN
ENVIRONMENT
4 COMMON DRIVERS OF CHANGE FOR THE FASHION INDUSTRY
SIZE
TECHNOLOGY
Thank you!