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Acasa

Noshin Janan

Created on November 29, 2021

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Transcript

Where Should Acasa Go Next and How?

MN1205 Group Presentation

By Noshin, Richard, Shania, Nazli, Aaron and Arina

Porters Diamond Model

Target Market

Mode Of Entry

Payment Providers

Competitors

Focusing on Factors

Proportion of phone users

Proportion of renters

Target Market | USA

Chosen target market for Acasa to grow thier business internationally is USA

Mode of Entry

Competitors

Water Supplier

However, Acasas one main competitor in USA which is Splitwise. They are a free app that allows consumers to split expenses with friends. Their estimated annual revenue is $3 million according to Owler.

Strategic Alliance

They can also alliance with New York Department of Environment Protection to supply water for renters.​ Acasa focus on student and pension homes to use their service.

The chosen mode of entry of Acasa entering the US Market would be Strategic Alliance. ​

Pension Homes

Focusing on A State | New York

In the UK, Acasa work with pension homes therefore in the US, they can partner with hotels chains such as Marriot and InterContinental in New York.​

Acasa can partner up with a utility provider, Con Edison, which can supply gas and electric for 68.1% (2,186,064) of renters living in New York. Acasa work with 100% green energy in the UK, Octopus Energy. Currently, Con Edison provides 75% of renewable energy from solar and wind and aim to be 100% Clean Energy by 2040 according to their website. ​

Proportion of Renters

44.1 million housing units are occupied by renters

CONSUMER

11% of housing units are vacant

2.7% of housing units are second homes

Competitors | SplitWise

  • SplitWise overall usage rank from October till November 2021 was 4242 using the app. As Splitwise is already popular in US with one million downloads on Android
  • Acasa have a threat moving internationally ,into USA, as there will be a lack of popularity.
  • However they can be able to market their business, earn revenue through the use of advertisements as it will grab attention from potential cusomters such as students to use Acasa App to split bills

Porters Dimond Model

Payment Providers

  • 2Checkout is in the list of the best US payment providers 2021.​
  • If Acasa decides to expand even further in future, 2Checkout can also be used in over 180 counties, so they don't have to change and find any other payment providers.​
  • “2Checkout manages US sales tax and automatically calculates it.”​
  • “2Checkout supports over 45 payment methods ranging from typical credit/debit cards, online wallets, and PayPal to regional payment methods.”​
  • Choosing the right payment getaway may improve Acasa’s profit. Since 2Checkout supports many payment methods, Acasa’s customer satisfaction will increase due to comfortable payment service, and it would attract people to use the app as they can pay with their usual payment method with no difficulties.
  • Acasa’s partners for payments are GoCardless and MangoPay in the UK.​
  • GoCardless and MangoPay do not accept US dollars, they are Europe based companies.​
  • In order to expand into the US,
  • Acasa will need to find payment partners that operate with US local currency, e.g. 2Checkout, WePay.​

Proportion of Smartphone Owners

​

  • Mobile phone usage has increased within the USA where 85 percent of adults within the USA own a smartphone (as of February 2021). ​
  • Most used device to pay for bills was mobile devices in 2018. ACASA being a mobile focused app is an advantage.

Conclusion

In conclusion Acasa entering US market can improve visibility of the brand. Expanding internationally, it makes entering new markets and negotiating with distributors and other stakeholders easier in the future.However theres a possibilty of additional running expenses, but with proper planning and assessment on the absorption of the costs, there are also chances of getting higher returns.

Thank you for listening

Any Questions?

References

  • ​Competitiors
​ https://www.producthunt.com/posts/splitwise/reviews​ ​ ​ https://www.owler.com/company/honeyduehttps://www.owler.com/company/honeydue
  • Payment Providers
https://meetanshi.com/blog/best-payment-gateways-in-usa/​ ​ https://www.jotform.com/gocardless/faq/​ ​ https://support.mangopay.com/s/article/In-which-countries-should-my-company-be-registered-in-to-use-MANGOPAY?language=en_US​ ​ https://www.helloacasa.com/agents/ https://www.2checkout.com/global-tax-and-financial-services/​ ​ https://www.2checkout.com/?gclid=Cj0KCQiA-eeMBhCpARIsAAZfxZCILVwNULwJ1dofKD-QuUghGXb3dlElNCSNljnUPIN0GJ6VMP5-qQgaAofHEALw_wcB​ ​ https://www.2checkout.com/digital-commerce/​ ​ https://mindster.com/payment-gateways-usa-ecommerce/​ ​ https://medium.com/@devathon_/stripe-vs-braintree-vs-2checkout-payment-gateways-90ae36e68f04
  • Mode Of Entry
https://waterzen.com/water-providers/nyc-water/