APPLE
By Zineb Lahlou
6 Legal business structure
1. Aims and Objectives
2. Size of Business
7 Geographical scope
3. Distribution of power
8 Industry
4. Nature of Business activity
Index
9 Strenghts and weaknesses
5 Resources
10 Thanks
Apple is a multinational company founded in 1976 by Steve Jobs and Steve Wozniak
What is Apple?
Aims and Objectives
-Attract and retain its employees-Protuce and sell computers, iphone, ipod and all of their products...-Apple sets 2022 target to use its own 5G modems.
Size of business
Apple has networth $365,817 billion, 137,000 employees and 506 Apple Stores in 25 countries.
Nature of Business
Designing, developing, producing, selling and marketing computer systems, related products and services.
+ Info
Resources
-Brand equity-Product quality -Research and innovation
Spoke-and-wheel hierarchyProduct-based divisions
Weak functional matrix
Legal Business structure
Geographical scope
Americas, Europe, Greater China, Japan, and Rest of Asia Pacific.
Industry
Apple is a secondary, tertiary and quaternary industry.
Strenghts and weaknesses
Strengths include: the ecosystem, brand recognition and customer loyalty, and management and culture. Weaknesses include: overreliance on iPhone revenue, declining global smartphone market share, and few successful product innovations over the last decade
Thanks for your attention!
:)
Apple PRESENTATION
LAHLOU Zineb
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Transcript
APPLE
By Zineb Lahlou
6 Legal business structure
1. Aims and Objectives
2. Size of Business
7 Geographical scope
3. Distribution of power
8 Industry
4. Nature of Business activity
Index
9 Strenghts and weaknesses
5 Resources
10 Thanks
Apple is a multinational company founded in 1976 by Steve Jobs and Steve Wozniak
What is Apple?
Aims and Objectives
-Attract and retain its employees-Protuce and sell computers, iphone, ipod and all of their products...-Apple sets 2022 target to use its own 5G modems.
Size of business
Apple has networth $365,817 billion, 137,000 employees and 506 Apple Stores in 25 countries.
Nature of Business
Designing, developing, producing, selling and marketing computer systems, related products and services.
+ Info
Resources
-Brand equity-Product quality -Research and innovation
Spoke-and-wheel hierarchyProduct-based divisions Weak functional matrix
Legal Business structure
Geographical scope
Americas, Europe, Greater China, Japan, and Rest of Asia Pacific.
Industry
Apple is a secondary, tertiary and quaternary industry.
Strenghts and weaknesses
Strengths include: the ecosystem, brand recognition and customer loyalty, and management and culture. Weaknesses include: overreliance on iPhone revenue, declining global smartphone market share, and few successful product innovations over the last decade
Thanks for your attention!
:)