Innovation in Hotel Management
S10.M5
Hotels & Innovation Challenges. Commercial.
Part 02
start
“Innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go"
Steven Jeffes, Marketing & business expert
Index
S10.M5
Theme 01
Goals
Theme 02
CRM for Hotels
Hotel Brand.com
Theme 03
Theme 05
Theme 04
Activities
Big Data and Hospitality
Social Media and its use in Hotels
Experience Economy
Goals
S10.M5
Goal 05
Goal 01
Goal 02
Goal 03
Goal 04
Introduction about Expecience Economy
Acquire knowledge about main feauters in Hotel Web Site (Brand.com) design
Become familiar with CRM and its use in Hotel industry.
Brief Introduction to Big Data and how it can help to create guest experiences in Hotels
Acquire knowledge about how to use Social Media to promote Hotels
Theme 01
hotel brand.com
Theme 01
Hotel Brand.com
S10.M5
- Hotel Website is the First "First Impression"
- Choose a Template
- Incorporate a booking an payment solution
- Add the relevant pages
- Brand Right
- Get Social
- Be mobile ready
- Pay attention to SEO
- Update the site regularly
01
Theme 02
CRM for Hotels
Theme 02
CRM for Hotels
S10.M5
Is a group of tools and techniques designed to collect, process and analyze customer information with the goal of building loyalty by providing or proposing taylor-made services. Allows users to process everything related to customer identification, building a customer knowledge base, creating customer relationships, and improving the company’s image, and that of its products, for its customers.”
What is a CRM?
Costumer Relationship Management
02
Theme 03
Big Data and Hospitality
Theme 03
Big Data for Hospitality
S10.M5
Big Data
“Big data” is High-volume High velocity High Variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making
Big Data refers to complex and large data sets that have to be processed and analyzed to uncover valuable information that can benefit businesses and organizations.
Types
Characteristics
03
Advantages
Theme 04
Social Media and its use in Hotels
Theme 03
Social Media and its use in Hotels
S10.M5
Ways to promote hotels on Social Media
04
Theme 05
Experience Economy
Theme 03
Experience Economy
S9.M4
"Experience Economy is an economy in which many goods or services are sold by emphasizing the effect they can have on people’s lives" Experiences are their own category, just like “goods” and “services.” You need a combination of goods or services to make an experience possible.
Experience Economy
S10.M5
TYPES OF EXPERIENCES
Costumer paRTICIPATION
CONNECTION
05
Activities
S10.M5
01
Wooclap Activity. Rating.In Groups. Hotel Brand.com
02
Miro Activity. In Groups. CRM
03
Wooclap Activity. Brain Storm.Big Data in Hotels. Marriott Case Study
04
Wooclap Activity. Pictures Cloud. Social Media promotions in hotels
05
Wooclap Activity. Word Cloud. Experiences Economy For Hotels
Thank you!
Next session...
26th NovemberChallenge #02
S9.M4.Hotels & Innovation Challenges. Commercial.Part 2
Isaac
Created on November 10, 2021
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Math Lesson Plan
View
Primary Unit Plan 2
View
Animated Chalkboard Learning Unit
View
Business Learning Unit
View
Corporate Signature Learning Unit
View
Code Training Unit
View
History Unit plan
Explore all templates
Transcript
Innovation in Hotel Management
S10.M5
Hotels & Innovation Challenges. Commercial.
Part 02
start
“Innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go"
Steven Jeffes, Marketing & business expert
Index
S10.M5
Theme 01
Goals
Theme 02
CRM for Hotels
Hotel Brand.com
Theme 03
Theme 05
Theme 04
Activities
Big Data and Hospitality
Social Media and its use in Hotels
Experience Economy
Goals
S10.M5
Goal 05
Goal 01
Goal 02
Goal 03
Goal 04
Introduction about Expecience Economy
Acquire knowledge about main feauters in Hotel Web Site (Brand.com) design
Become familiar with CRM and its use in Hotel industry.
Brief Introduction to Big Data and how it can help to create guest experiences in Hotels
Acquire knowledge about how to use Social Media to promote Hotels
Theme 01
hotel brand.com
Theme 01
Hotel Brand.com
S10.M5
01
Theme 02
CRM for Hotels
Theme 02
CRM for Hotels
S10.M5
Is a group of tools and techniques designed to collect, process and analyze customer information with the goal of building loyalty by providing or proposing taylor-made services. Allows users to process everything related to customer identification, building a customer knowledge base, creating customer relationships, and improving the company’s image, and that of its products, for its customers.”
What is a CRM?
Costumer Relationship Management
02
Theme 03
Big Data and Hospitality
Theme 03
Big Data for Hospitality
S10.M5
Big Data
“Big data” is High-volume High velocity High Variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making
Big Data refers to complex and large data sets that have to be processed and analyzed to uncover valuable information that can benefit businesses and organizations.
Types
Characteristics
03
Advantages
Theme 04
Social Media and its use in Hotels
Theme 03
Social Media and its use in Hotels
S10.M5
Ways to promote hotels on Social Media
04
Theme 05
Experience Economy
Theme 03
Experience Economy
S9.M4
"Experience Economy is an economy in which many goods or services are sold by emphasizing the effect they can have on people’s lives" Experiences are their own category, just like “goods” and “services.” You need a combination of goods or services to make an experience possible.
Experience Economy
S10.M5
TYPES OF EXPERIENCES
Costumer paRTICIPATION
CONNECTION
05
Activities
S10.M5
01
Wooclap Activity. Rating.In Groups. Hotel Brand.com
02
Miro Activity. In Groups. CRM
03
Wooclap Activity. Brain Storm.Big Data in Hotels. Marriott Case Study
04
Wooclap Activity. Pictures Cloud. Social Media promotions in hotels
05
Wooclap Activity. Word Cloud. Experiences Economy For Hotels
Thank you!
Next session...
26th NovemberChallenge #02