Gen-Z & Veganism
A generation that disrupted the world.
S T A R T
CONTENT OVERVIEW
+ I N F O
CONCLUSION
BELGIUM
GENERATION Z & VEGANISM
SPAIN
"What motivates me is the desire to bring up a whole new generation of active citizens who believe in peace and social justice and will work for it. Howard Zinn
Gen-Z & Veganism
MAKE THE CONNECTION
99% match
2021
"Better for the animals, better for the planet and better for your health as humans in reality are still plant eaters"
+info
+info
My List
- Born between 1995 to 2014
- Grown up in a distinctive socioeconomic climate
- Strong desire to improve the world.
GEN-Z
Veganism
My List
- More likely to become vegan than +55 years old
- 65% of Gen-Z find plant-based foods appealing (US)
- Ghent and Brussels among most veggie-friendly cities worldwide
+info
Gen-Z Vegans in Spain
SEASON 1
Gen-Z Vegans in
Spain
2021
90% match
- Southwestern Europe
- 47, 35 million people
- Spain is the second largest country of Europe (Expatica, 2021).
- Spain has scored 904 in the Human Development Index
+info
Political factors
My List
- Power is highly decentralized
- Autonomous communities have a high level of legislative, executive and fiscal autonomy.
- Unstable government & corruption.
+info
Social factors
My List
- 2018 - Spain was second in meat production.
- People in Spain of the younger generation are making veganism a trend.
- 71% of Spanish families are eating healthier because there are more aware of a healthy diet and wellness.
+info
Economic factors
My List
- 13th largest economy in the world according to its GDP
- Faced quite large economic crises
- One of Spain's main problems in recent years has been the unemployment rate.
+info
Technological factors
My List
- One of the food-tech nation in the plant-based sector
- Hydroponic vertical agriculture, edible food and printing plant-based products.
- ‘Cocuus’ is able to print the plant-based products in 3D.
+info
Legal factors
Enviromental factors
My List
My List
- Environment has a good reputation.
- Aspects like basic human rights, LGBTIQ+ rights, labor law, commercial law…
- Relative warm and temperate temperatures all year long.
- Climate has aided Spain to develop a strong tourism industry
+info
+info
GEN-Z & VEGANISM IN SPAIN
Hofstede´s Insights
95% match
2021
SEASON 1: GEN-Z VEGANS IN SPAIN
GLOBE PROJECT
- Large-scale study of the different cultures on each country of the world, also leadership ideals and generalized/intrapersonal trust.
Gen-Z Vegans in Belgium
SEASON 2
Gen-Z Vegans in
Belgium
2021
80% match
- Western Europe
- 6th most populated country in Europe
- Advanced high-income economy and population.
- Standard of living, quality of life, healthcare very high
+info
GEN-Z & VEGANISM IN BELGIUM
Hofstede´s Insights
75% match
2021
SEASON 2: GEN-Z VEGANS IN BELGIUM
SCHWARTZ MODEL
SELF-DIRECTION
HEDONISM
ACHIEVEMENT
CONCLUSION
BIBLIOGRAPHY
- Shaw, A., & Shaw, A. (2021). PESTLE Analysis of Spain | SWOT & PESTLE Analysis. Retrieved 16 October 2021, from https://swotandpestleanalysis.com/pestle-analysis-of-spain/#Political_factors_affecting_Spain
- Economic And Political Outline. (2021). Retrieved 16 October 2021, from https://santandertrade.com/en/portal/analyse-markets/spain/economic-political-outline?actualiser_id_banque=oui&id_banque=44&&actualiser_id_banque=oui&id_banque=44
- Fontelera, K. (2021). Gen Z Core Values: What You Need to Know. Retrieved 24 October 2021, from https://www.nonprofitpro.com/post/gen-z-core-values-what-you-need-to-know/
- Bewicke, H. (2021). Gen Z Consumer Behavior: What You Need to Know | Talon.One. Retrieved 24 October 2021, from https://www.talon.one/blog/gen-z-consumer-behavior-what-you-need-to-know
- Schroeder, B. (2021). How Generation Z Is Creating The Opportunity Of A Lifetime. Pay Attention As This Is Not A Fad But A Deep Long-Lasting Trend. Retrieved 24 October 2021, from https://www.forbes.com/sites/bernhardschroeder/2019/09/13/how-generation-z-is-creating-the-opportunity-of-a-lifetime-pay-attention-as-this-is-not-a-fad-but-a-deep-long-lasting-trend/?sh=12de269e2bf8
- Litvin, S. (2021). Hofstede, cultural differences, and TripAdvisor hotel reviews. Retrieved 26 October 2021.
- Country Comparison - Hofstede Insights. (2021). Retrieved 26 October 2021, from https://www.hofstede-insights.com/country-comparison/belgium,spain/
- DATABASE. (2020). Data Base Spain.
- WorldBank. (2021). GDP Rate Ranking https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG. The World Bank.
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Transcript
Gen-Z & Veganism
A generation that disrupted the world.
S T A R T
CONTENT OVERVIEW
+ I N F O
CONCLUSION
BELGIUM
GENERATION Z & VEGANISM
SPAIN
"What motivates me is the desire to bring up a whole new generation of active citizens who believe in peace and social justice and will work for it. Howard Zinn
Gen-Z & Veganism
MAKE THE CONNECTION
99% match
2021
"Better for the animals, better for the planet and better for your health as humans in reality are still plant eaters"
+info
+info
My List
GEN-Z
Veganism
My List
+info
Gen-Z Vegans in Spain
SEASON 1
Gen-Z Vegans in
Spain
2021
90% match
+info
Political factors
My List
+info
Social factors
My List
+info
Economic factors
My List
+info
Technological factors
My List
+info
Legal factors
Enviromental factors
My List
My List
+info
+info
GEN-Z & VEGANISM IN SPAIN
Hofstede´s Insights
95% match
2021
SEASON 1: GEN-Z VEGANS IN SPAIN
GLOBE PROJECT
Gen-Z Vegans in Belgium
SEASON 2
Gen-Z Vegans in
Belgium
2021
80% match
+info
GEN-Z & VEGANISM IN BELGIUM
Hofstede´s Insights
75% match
2021
SEASON 2: GEN-Z VEGANS IN BELGIUM
SCHWARTZ MODEL
SELF-DIRECTION
HEDONISM
ACHIEVEMENT
CONCLUSION
BIBLIOGRAPHY