The success story of Nescafe

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Coffee specialist Max Morgenthaler was looking for a way to get delicious coffee by simply adding water. Max and his team worked hard to find a new way to create instant coffee that would preserve its natural taste. In 1938, a solution was found — this is how NESCAFÉ coffee appeared. The name was created by combining the first three letters Nestlé and the word café. NESCAFÉ has become a new name in the history of coffee.

The origin of the company

In 1929, Nestlé faced a difficult task - to help preserve the excess coffee beans in Brazil, which appeared as a result of the collapse of Wall Street. And Nestlé accepted the challenge.

The story of success

After the war, NESCAFÉ coffee was exported to France, the UK and the USA, and the American troops became the messengers of that brand, it was they who instilled in everyone their love of NESCAFÉ coffee. In the 1940s, the popularity of NESCAFÉ coffee grew. Today, NESCAFÉ coffee is enjoyed in more than 180 countries — it has become the most beloved coffee in the world.

Coffee was released for the first time in Switzerland on April 1, 1938, and it was predicted to be a huge success. However, in 1939, the Second World War began. During the war, NESCAFÉ coffee was enjoyed by the US armed forces and became an integral part of their diet.

Today, NESCAFÉ coffee is enjoyed in more than 180 countries — it has become the most beloved coffee in the world.

On top of the world

This photo was taken in 1953 during the first ascent of Mount Everest as part of Edmund Hillary, Tenzing Norgay and a time-tested small tin can of NESCAFÉ coffee.

Flight to the moon and back

In 1969, Coffee NESCAFÉ joined the Apollo 11 team-Neil Armstrong, Buzz Aldrin and Michael Collins-and shared a pioneering mission with them. The first cup of coffee on the moon.

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