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BUSINESS MODEL CANVAS
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Created on October 18, 2021
Group 17
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TraCasely
BUSINESS MODEL CANVAS
Key Partners
Key Activities
Value Proposition
CustomerRelationships
Customer Segments
01. Customer Jobs02. Gain 03. Pain 04. Products & Services 05. Gain Creators 06. Pain Relievers
01. Socio-demographic
01. Tractive
02. Casetify
02. Psychographic
Channels
Key Resources
03. Lawyers
03. Behaviour- based
04. WebcreationUK
Cost Structure
Revenue Streams
TraCasely
BUSINESS MODEL CANVAS
Value Proposition
Value proposition
Customer profile
Pains
- Loss of money.
- Loss of property.
- Lack of reliability.
- Absence of help.
- Complexity in using the app and website.
- Unduly expensive
Product and services
- Retrieving phones by logging through the app or website.
- Premium membership and advanced features offered.
- Contacting Customer Service by phone, email or social media.
- Thermoplastic material used for phone cases.
Gains
- Protection.
- Safety.
- Theft recovery.
- Improve customer satisfaction.
- Environmental friendly.
- Real-time location.
- Dependability.
Pain relievers
- Easing customers fear.
- It will reduce unfortunate events.
- Video tutorial for app and website usage.
- Products and services at an affordable.
Gain creators
- Discovering devices immediately.
- Reduction of CO2 emissions and pounds of plastic produced.
- Consumers calmness and tranquillity.
- Exact locations of astray phones.
Customer Jobs
- Phones case with GPS tracker.
- GPS utilisation for lost phones.
- Consumers delightment for the sustainable material utilised.
- Easiness in using the products and services.
Customer jobs
Gains
Pains
TraCasely
BUSINESS MODEL CANVAS
Key Partners
• Tractive GPS tracking company provider • CASETify Sustainable phone case provider • Lawyers for your business Legal online coverage department • WEBCREATIONUK Online business website designing agency
TraCasely
BUSINESS MODEL CANVAS
Key Activities
Selling the product Making the connection between chips and cases manufacturers Marketing Business development Hardware design Process deliveries (from manufacturer to delivery)
TraCasely
BUSINESS MODEL CANVAS
Customer Relationships
1. Social Media Instagram, Facebook. and Tweeter 2. Emails Subscription management, promotions and discounts
TraCasely
BUSINESS MODEL CANVAS
Customer Segments
Wide customer segmentIndividuals with busy lifestyles Compatible for all smart phone users 15-65 years old Family plans available Extra security for individuals with luxury item (phone)
TraCasely
BUSINESS MODEL CANVAS
Key Resources
Phone cases GPS chips Human resources Information Technology and Webdesign Materials for incorporating the chip into the case Technology used for tracking
TraCasely
BUSINESS MODEL CANVAS
Channels
Awareness Social media, emails, influencers, search engine optimization Evaluation Social media, LinkedIn, Casetify website Purchase Major debit and credit cards, Apple Pay, Paypal, Klarna Delivery Dpd After sales Email service providers, social media direct messages, phone calls
TraCasely
BUSINESS MODEL CANVAS
Cost Structure
Fixed cost: - Rent - Marketing - Purchases of chip - Purchases of case - Security company Variable cost: - Wages - Services Capital: -around £3,000
- Cost-driven BMC - Economics of scale: volume discounts - Economics of scope: vertical intergration (laptop) One-time cost: - Software development - Website Designer Ongoing cost: - Stuff salaries - Raw materials - Utilities - Maintenance of equipment - Delivery
TraCasely
BUSINESS MODEL CANVAS
Revenue Streams
Profits made from salesReasonable pricing Small monthly subscription 'Top-line growth' company