Nov ADC Insight - Paid Search

On Google, the “base” advertisement is simple: a blue, hyperlinked headline with a few lines of descriptive text underneath. Over the years, ads have evolved to contain more relevant information for searchers, such as additional links, phone numbers, addresses, or even current promotions. These extra details that accompany "base" ads come from ad extensions. Ad extensions offer the following benefits at no additional cost:

• They provide relevant information to high-intent audiences. For example, searches like “med spa near me” may yield your address, while searches like “botox appointments now” may yield your phone number.
• They take up space, pushing competitor ads further down the page.
• They increase the percentage of people who click on your ads, otherwise known as your click-through rate.

The sample advertisement to the right displays some of the top ad extensions for aesthetic practices. Hover over each to learn more about the corresponding ad extension. Finally, reach out to your digital marketing agency today to ensure you are taking advantage of ad extensions!