In order to prepare for this shift, business strategies need to change now. Not as a line-item, but as if your business depends on it.
U.S. Census Populations & Projections
The White-Alone population is set to decline by an average of 6.3 million people every 10 years until 2060.
56%
52%
48%
44%
BIPOC
56%
White
52%
48%
44%
2030
2040
2050
2060
The BIPOC population is projected to increase by an average of 24.5 million every 10 years to represent 56% of the population by 2060.
The BIPOC population is projected to increase by an average of 24.5 million every 10 years to represent 56% of the population by 2060.
If you are not doing Multicultural Marketing... you are not marketing
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Katz Media
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Transcript
In order to prepare for this shift, business strategies need to change now. Not as a line-item, but as if your business depends on it.
U.S. Census Populations & Projections
The White-Alone population is set to decline by an average of 6.3 million people every 10 years until 2060.
56%
52%
48%
44%
BIPOC
56%
White
52%
48%
44%
2030
2040
2050
2060
The BIPOC population is projected to increase by an average of 24.5 million every 10 years to represent 56% of the population by 2060.
The BIPOC population is projected to increase by an average of 24.5 million every 10 years to represent 56% of the population by 2060.
If you are not doing Multicultural Marketing... you are not marketing