Group 1
Presentation
start
stages of marketing thought
1900-1910 Period of Discovery. Initial teachers of marketing sought facts about the distributive trades. Theory was borrowed form economics relating to distribution, world trade, and commodity markets. The conception of marketing occurred and a name was given to it.
1910-1920 Period of Conceptualization.
Many marketing concepts were initially developed. Concepts were classified, and terms were defined.
1920-1930 Period of Integration.
Principles of marketing were postulated, and the general body of thought was integrated for the first time.
Paul w. ivey
was the first to use as a book title Principles of Marketing, although others and previously used "principles" in connection with advertising, retaling and credit granting.
1930-1940 Period of Development.
Specialized areas of marketing continued to be developed, hypothetical assumptions were verified and quantified, and some new approaches to the explanation of marketing w3ere undertaken.
1940-1950 Period of Reappraisal.
The concept and traditional explanation of marketing was re-appraised in terms of new needs for marketing knowledge. The scientific aspects of the subject were considered.
1950-1960 Period of Reconception.
Traditional approaches to the study of marketing were supplemented by increasing emphasis upon managerial decision making, the societal aspects of marketing, and quantitative marketing analysis. Many new concepts, some borrowed from the field of management and from other social sciences, were introduced into marketing.
1960-1970 Period of Differentiation
As marketing thought became expanded, new concepts took on substantial identity as significant components of the total structure of thought. Among them were such elements as managerialism, holism, environmentalism, systems, and internationalism.
1970 Period of Socialization.
Social issues and marketing became much more important, as the influence not of society upon marketing, but of marketing upon society became a focus of interest.
thanks!
HISTORY PRESENTATION III
Aldrin Amoc
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Transcript
Group 1
Presentation
start
stages of marketing thought
1900-1910 Period of Discovery. Initial teachers of marketing sought facts about the distributive trades. Theory was borrowed form economics relating to distribution, world trade, and commodity markets. The conception of marketing occurred and a name was given to it.
1910-1920 Period of Conceptualization.
Many marketing concepts were initially developed. Concepts were classified, and terms were defined.
1920-1930 Period of Integration.
Principles of marketing were postulated, and the general body of thought was integrated for the first time.
Paul w. ivey
was the first to use as a book title Principles of Marketing, although others and previously used "principles" in connection with advertising, retaling and credit granting.
1930-1940 Period of Development.
Specialized areas of marketing continued to be developed, hypothetical assumptions were verified and quantified, and some new approaches to the explanation of marketing w3ere undertaken.
1940-1950 Period of Reappraisal.
The concept and traditional explanation of marketing was re-appraised in terms of new needs for marketing knowledge. The scientific aspects of the subject were considered.
1950-1960 Period of Reconception.
Traditional approaches to the study of marketing were supplemented by increasing emphasis upon managerial decision making, the societal aspects of marketing, and quantitative marketing analysis. Many new concepts, some borrowed from the field of management and from other social sciences, were introduced into marketing.
1960-1970 Period of Differentiation
As marketing thought became expanded, new concepts took on substantial identity as significant components of the total structure of thought. Among them were such elements as managerialism, holism, environmentalism, systems, and internationalism.
1970 Period of Socialization.
Social issues and marketing became much more important, as the influence not of society upon marketing, but of marketing upon society became a focus of interest.
thanks!