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YSL PRESENTATION

LOUDEGUE

Created on September 26, 2021

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Transcript

YVES SAINT LAURENT Presentation

Start

INTRODUCTION

-Brand -1961 -Paris -Fashion or luxury? difference?

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LET'S CONTINUE WITH YSL'S SWOT ANALYSIS

Product: ready-to-wear, jewelry, scarves, handbags, shoes, small leather goods, ties and eyewear

Price: The price is inelastic. Consumers are willing to buy the products with a higher price

YSL'S marketing mix

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Place: 104 operated boutiques worldwide

Promotion: Beauty apps for their cosmetics and perfumes

SOME ILLUSTRATIONS

YSL'S performance

Market share

Competitors

Social action

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What are the top level objectives of Yves Saint Laurent ?

Motivational and inspirational

Customer satisfactions

Creative and Innovative

Is YSL meeting all theses objectives ?

-CUSTOMER SATISFACTIONS -MOTIVATIONAL AND INSPIRATIONAL -CREATIVE AND INNOVATIVE

Should these objectives be placed on the same high-level as the profit objective ?

Start

THANKS!