Clickbait headlines

“Clickbait” News Headlines

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Headlines are snapshots of the news, designed to summarize, provoke, question, and, often, entertain. “Clickbait” headlines attempt to entice audiences.

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Where do you find clickbait?

If you’ve spent any time on the Internet, you’ve likely seen articles and images with headlines like these. They’re just a small sampling of what’s known as clickbait.

Examples

Clickbait headlines are common in places like social media and blogs, while many reputable sites like weather reports and news agencies offer ad space to clickbait content. Typically they start like this...

Will clickbait headlines survive given the mismatch between the expectation the headline provokes and the gratification the actual post offers?

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