Zimmo New Identity

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ZIMMO TRADING CO.

BRANDING GUIDELINES

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COLORS

TYPOGRAPHY

logo

Index

BRAND

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colors

TYPOGRAPHY

logo

BRAND

Zimmo Trading Company is one of the leading Saudi distribution companies. Established in 1967 and known as a big family company. Zimmo represents international companies in Saudi Arabia in 4 major industries : pharmaceutical products, medical supplies and equipments, beauty care products, and products for wellness (home healthcare products). over 50 years of continuous successful business model arised the need to differentiate these businesses in order to apply more customer based solutions fits business requirements in each sector.

Brand

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TYPOGRAPHY

LOGO

BRAND

+ Info

Zimmo Masterbrand or Corporate Logo comprises two elements, thelogo symbol and logo type. The Logo Symbol is a powerful image evokingthe culture of logistics services - the connection between the strength ofcommunication and the different points that influence.The Logo Type hasbeen carefully chosen for its modern and yet refined, highly legible style.

LOGO

MAIN CONCEPT

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TYPOGRAPHY

logo

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Zimmo communications. We have selected Cairo, which helps inject energy and enthusiasm into the entire Zimmo communications, as the primary and secondary corporate typefaces.

brand

Typography

Arabic

SECONDARY TYPOGRAPHY

English

MAIN TYPOGRAPHY

أ ب

أ ب ت ث ج ج خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1234567890 !@#$%^&*()

Aa

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789. ¡!¿?+*#%&$€<>ºª“”[]{}

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WEB #FFCC00

PANTONE 116C

RGB R 255 G 204 B 0

CMYK C 0.0 M 0.2 Y 1.0 K 0.0

WEB #0099CC

PANTONE 639C

RGB R 0 G 153 B 204

CMYK C 0.8 M 0.2 Y 0 K 0.2

Color 04

Color 03

Color 02

WEB #C24B71

PANTONE 4073C

RGB R 194 G 75 B 113

CMYK C 0.0 M 0.47 Y 0.32 K 0.24

Color 01

Color is very important in branding and marketing because it is where first impressions of customers are based. Also, color is the secret in producing a good identity for a company. Colors are more than just a visual aid because colors convey emotions, feelings and experience.

Colors

WEB #00B399

PANTONE 3275C

RGB R 0 G 179 B 153

CMYK C 1.00 M 0.0 Y 0.15 K 0.3

ICONS

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TYPOGRAPHY

logo

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ontact

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TYPOGRAPHY

proposal

brand

For more information about the brand identity or in case you required further details or original files, please contact:

31 Al Qandeel St. Al Aziziah Dist. Jeddah, KSA

Zimmo Trading Co.

Thank You!