Write a subtitle here
Creative report
Milestones
Data
Analysis
Next Objectives
Closing
Milestones
Main achievements
1.
2.
3.
4.
+18% growth inannual turnover
Launch of theInsightia EcoCareā¢ line
Expansion of the catalog with12 new products
Sector recognition sectorial
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Awarded as Best Emerging Brand2024 at the Baby&Care Awards forinnovation and design.
We surpassed 3.2 million euros in sales thanks to increased penetration in digital channels and customer loyalty.
New range of sustainable products: strollers made with recycled materials,organic textiles, andcompostable packaging.
Includes convertible cribs, compact bathtubs, and multifunctional accessories.
Milestones
2.
3.
1.
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Market expansion and digitalization
Opening of own eCommerce channel
Online community established
Internationalization: entry into Portugal and France
The past year has marked a turning point for Insightia. We have committed to innovation, sustainable growth, and expanding our presence in both the national and international markets. These are some of the milestones that reflect our evolution and commitment to current families.
- Insightia.com now accounts for 21% of our sales.
- Integration with Shopify, Klarna, and automated customer service systems.
- +35,000 followers across Instagram, TikTok, and newsletter.
- Launch of a parenting and child safety blog with +50 posts.
- Agreements signed with local distributors in Lisbon, Porto, and Lyon.
- Participation in international fairs such as Kind + Jugend (Cologne).
Milestones
Internal milestones and social impact
Beyond commercial results, 2024 has been a key year to strengthen our internal culture, our social commitment, and the positive impact we want to create in society. Because at Insightia, growing also means caring and transforming.
1.
2.
3.
Donations and social action
Bet on young and female talent
Key Certifications
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- Over 600 products donated to NGOs supporting vulnerable mothers (Red Cross, Madrina Foundation).
- Active collaboration with road safety campaigns for children.
- Incorporation of 6 new technical profiles (83% women).
- Training plan in circular economy and sustainability applied to design.
- ISO 9001 in quality management and FSC certification in packaging materials.
Milestones
Milestone Timeline
JUNE 20xx
MAY 20xx
JANUARY 20xx
MARCH 20xx
We launch Insightia EcoCareā¢
āBest Emerging Brandā Award
International expansion
+18% growthin sales
Recognized at the Baby&Care Awards for design and sustainable innovation.
We arrive in France and Portugal with new physical and online distributors.
First line of strollers and cribs with recycled materials and sustainable textiles.
We surpassed ā¬3.2Min annual revenue.Record sinceour founding.
Milestones
SEPTEMBER 20xx
AUGUST 20xx
JULY 20xx
Own eCommercefully operational at 100%
35,000followerson social media
Social impactand donations
Over 600 products donated to social organizations. Child road safety campaigns.
Insightia.com now accounts for 21% of our sales. We launched a blog and a direct support channel.
Active community of families and professionals. High engagement on Instagram and TikTok.
One year of sustainable, digital, and human growth.
Data
Overall figures
Presence
Sales channel
Business data
- Points of sale: +140 stores in Spain, Portugal, and France
- Active customers: +18,000 families
- Catalog products: 132 active SKUs
- Online store:21% of sales
- Physical distribution (B2B): 68%
- Annual billing:3.2 million ā¬
- Year-over-year growth: +18%
- Operational profitability: 9.5% (EBITDA)
Data
Comparative evolution
Steady growth is observed across all key areas of the business, especially in the digital impact and the catalog development.
Data
Key indicators (KPIs)
Average online cart:
Post-sale satisfaction:
Repeat purchase rate:
4.7/5 ā
89.50āÆā¬
42āÆ%
over +600verified reviews
Eco-friendly products catalog:
Returns:
Web conversion rate:
2.8āÆ%
34āÆ%
2.3āÆ%
of totalorders
Analysis
General growth analysis
Insightia has solidified its position in the nursery products market with sustained and balanced growth. Revenue has increased by 49āÆ% in the last two years, reaching 3.2 million ā¬ in 2024, demonstrating a good market response and a strong operational scaling capacity.
In parallel, the professionalization of the digital channel and improvements in user experience have driven the eCommerce channel, which now accounts for more than one-fifth of total sales.
This growth has been accompanied by a catalog expansion (+140 active references) and improvements in loyalty indicators.
Analysis
Identified trends and key learnings
From data analysis and consumer behavior, three major insights emerge:
3.
2.
1.
Loyalty depends on support
Omnichannelis essential
The customer values brands with purpose
In summary, Insightia has managed to build a solid foundation that combines profitability, purpose, and close relationships with its clients. This maturity allows for ambitious but realistic planning of the next steps.
Upcoming objectives
Short-term objectives
Mid-term objectives
Upcoming Objectives
KPIs and vision 2027
Customers value brands with purpose
3-year vision:
- Target revenue 2027: ā¬6.5M
- +100,000 accumulated customers
- 60% loyalty in online channel
- Presence in 7 European countries
- COā neutrality by 2027
āTo be the reference brand in ethical, accessible, and digital parenting for modern families in Europe.ā
Closing
The learnings from these past years, along with market evolution, drive us to continue innovating with purpose. The upcoming challenges ā new markets, connected products, educational community ā are firm steps toward an ethical, digital, and family-wellbeing-centered business model. We keep growing with head, heart, and vision.
Insightia closes the fiscal year with solid results, a consolidated brand identity, and a clear growth horizon.Our commitment to safety, sustainability, and supporting families translates not only into positive figures but also into trusting relationships andshared value.
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International consolidation, loyaltyand diversification.
Flagship physical store opening
Parent educational platform
70% eco catalog for 2027
Insightia Club Subscription
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Monthly packs with refills, accessories, and personalized content based on the baby's stage.
In Barcelona or Madrid, with showroom, testing area, andexpert advice.
Drastic reduction of plastics, packaging optimization, and new sustainable certifications.
Website and app with tips, videos, and content from pediatric and child psychology experts.
Families combine online research, digital advice, and in-store shopping. Insightia should continue investing in a hybrid strategy with personalized service.
It's not just about the product, but the support surrounding it: user guide, advice, quick assistance. The Insightia experience has gained value thanks to the blog, social media, and educational content.
Focused on optimization, smart expansion, and added value for the customer.
Develop a new"TechCare" line
Expand eCommerce toGermany and Italy
Agreements with 3 major retail chains
Own testing laboratory
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Open negotiations with El Corte InglƩs, BebƩs&MamƔs, and Auchan.
Connected products: smart baby monitors, temperature and sleep control apps.
Internal certification of prototypes and improvement of innovation timelines.
Translate and adapt insightia.com for new European markets.
- The 42āÆ% of families make repeat purchases.
- Post-sale satisfaction reaches 4.7/5 stars.
- Returns remain below 3āÆ%, reflecting a product aligned with consumers' real expectations.
Sustainable, functional, and simply designed products are the most in demand. The EcoCareā¢ line is a clear example of the success of this trend.
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Transcript
Write a subtitle here
Creative report
Milestones
Data
Analysis
Next Objectives
Closing
Milestones
Main achievements
1.
2.
3.
4.
+18% growth inannual turnover
Launch of theInsightia EcoCareā¢ line
Expansion of the catalog with12 new products
Sector recognition sectorial
Use this face to provide more information about a topic.
Use this face to give more information about a topic.
Use this face to provide more information about a topic.
Use this face to give more information about a topic.
Awarded as Best Emerging Brand2024 at the Baby&Care Awards forinnovation and design.
We surpassed 3.2 million euros in sales thanks to increased penetration in digital channels and customer loyalty.
New range of sustainable products: strollers made with recycled materials,organic textiles, andcompostable packaging.
Includes convertible cribs, compact bathtubs, and multifunctional accessories.
Milestones
2.
3.
1.
Use this side of the card to provide more information on a topic. Focus on a concept. Make learning and communication more efficient.
Use this side of the card to provide more information on a topic. Focus on a concept. Make learning and communication more efficient.
Market expansion and digitalization
Opening of own eCommerce channel
Online community established
Internationalization: entry into Portugal and France
The past year has marked a turning point for Insightia. We have committed to innovation, sustainable growth, and expanding our presence in both the national and international markets. These are some of the milestones that reflect our evolution and commitment to current families.
Milestones
Internal milestones and social impact
Beyond commercial results, 2024 has been a key year to strengthen our internal culture, our social commitment, and the positive impact we want to create in society. Because at Insightia, growing also means caring and transforming.
1.
2.
3.
Donations and social action
Bet on young and female talent
Key Certifications
Use this face to provide more information about a topic.
Use this face to provide more information about a topic.
Use this face to provide more information about a topic.
Milestones
Milestone Timeline
JUNE 20xx
MAY 20xx
JANUARY 20xx
MARCH 20xx
We launch Insightia EcoCareā¢
āBest Emerging Brandā Award
International expansion
+18% growthin sales
Recognized at the Baby&Care Awards for design and sustainable innovation.
We arrive in France and Portugal with new physical and online distributors.
First line of strollers and cribs with recycled materials and sustainable textiles.
We surpassed ā¬3.2Min annual revenue.Record sinceour founding.
Milestones
SEPTEMBER 20xx
AUGUST 20xx
JULY 20xx
Own eCommercefully operational at 100%
35,000followerson social media
Social impactand donations
Over 600 products donated to social organizations. Child road safety campaigns.
Insightia.com now accounts for 21% of our sales. We launched a blog and a direct support channel.
Active community of families and professionals. High engagement on Instagram and TikTok.
One year of sustainable, digital, and human growth.
Data
Overall figures
Presence
Sales channel
Business data
Data
Comparative evolution
Steady growth is observed across all key areas of the business, especially in the digital impact and the catalog development.
Data
Key indicators (KPIs)
Average online cart:
Post-sale satisfaction:
Repeat purchase rate:
4.7/5 ā
89.50āÆā¬
42āÆ%
over +600verified reviews
Eco-friendly products catalog:
Returns:
Web conversion rate:
2.8āÆ%
34āÆ%
2.3āÆ%
of totalorders
Analysis
General growth analysis
Insightia has solidified its position in the nursery products market with sustained and balanced growth. Revenue has increased by 49āÆ% in the last two years, reaching 3.2 million ā¬ in 2024, demonstrating a good market response and a strong operational scaling capacity.
In parallel, the professionalization of the digital channel and improvements in user experience have driven the eCommerce channel, which now accounts for more than one-fifth of total sales.
This growth has been accompanied by a catalog expansion (+140 active references) and improvements in loyalty indicators.
Analysis
Identified trends and key learnings
From data analysis and consumer behavior, three major insights emerge:
3.
2.
1.
Loyalty depends on support
Omnichannelis essential
The customer values brands with purpose
In summary, Insightia has managed to build a solid foundation that combines profitability, purpose, and close relationships with its clients. This maturity allows for ambitious but realistic planning of the next steps.
Upcoming objectives
Short-term objectives
Mid-term objectives
Upcoming Objectives
KPIs and vision 2027
Customers value brands with purpose
3-year vision:
āTo be the reference brand in ethical, accessible, and digital parenting for modern families in Europe.ā
Closing
The learnings from these past years, along with market evolution, drive us to continue innovating with purpose. The upcoming challenges ā new markets, connected products, educational community ā are firm steps toward an ethical, digital, and family-wellbeing-centered business model. We keep growing with head, heart, and vision.
Insightia closes the fiscal year with solid results, a consolidated brand identity, and a clear growth horizon.Our commitment to safety, sustainability, and supporting families translates not only into positive figures but also into trusting relationships andshared value.
name@mail.com
Write a subtitle here
International consolidation, loyaltyand diversification.
Flagship physical store opening
Parent educational platform
70% eco catalog for 2027
Insightia Club Subscription
Use this face to provide more information about a topic.
Use this face to provide more information about a topic.
Use this face to provide more information about a topic.
Monthly packs with refills, accessories, and personalized content based on the baby's stage.
In Barcelona or Madrid, with showroom, testing area, andexpert advice.
Drastic reduction of plastics, packaging optimization, and new sustainable certifications.
Website and app with tips, videos, and content from pediatric and child psychology experts.
Families combine online research, digital advice, and in-store shopping. Insightia should continue investing in a hybrid strategy with personalized service.
It's not just about the product, but the support surrounding it: user guide, advice, quick assistance. The Insightia experience has gained value thanks to the blog, social media, and educational content.
Focused on optimization, smart expansion, and added value for the customer.
Develop a new"TechCare" line
Expand eCommerce toGermany and Italy
Agreements with 3 major retail chains
Own testing laboratory
Use this face to provide more information about a topic.
Use this face to provide more information about a topic.
Use this face to provide more information about a topic.
Open negotiations with El Corte InglƩs, BebƩs&MamƔs, and Auchan.
Connected products: smart baby monitors, temperature and sleep control apps.
Internal certification of prototypes and improvement of innovation timelines.
Translate and adapt insightia.com for new European markets.
Sustainable, functional, and simply designed products are the most in demand. The EcoCareā¢ line is a clear example of the success of this trend.