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THE DIGITALISATION OF ART

MARCELA CASTELLANOS OLMEDO

Created on September 5, 2021

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Transcript

CODING DA VINCI

THE DIGITALISATION OF CULTURE

Start

VOCABULARY

Rely

Exhibits

Hackathon

Shelf

Torn down

Compile

Repurposing

Trove

Leveraging

Reluctant

Rave

Reasoning

How virtual reality tricks your brain

Watch the following video excerpt and organize pieces of information into a mind map that correctly summarizes the key concepts presented in the video about Virtual Reality. Be sure to organize the information in the order it is presented.

Read the following statements about the video and decide if they (T) True or (F) False.

a. Thong Nguyen believes VR marketing has managed to portray a very accurate notion of the VR user experience

True or False

b. It took our brain one hundred fifty thousand years to learn to distinguish computer generated content from the real world

c. It has been proven that 80% of all the information that we perceive from the environment comes through our sense of sight.

True or False

True or False

Coding da Vinci - THE DIGITALISATION OF CULTURE

Read the article entitled “THE DIGITALISATION OF CULTURE3” and be prepare to solve some exercises.

Answer the following questions:

What is the main objective of this text?

Answer the following questions:

Why do you think the author uses the words “conventional” and “rely” in paragraph (1).

Answer the following questions:

What is the role of Ruth Rosenberg within the project?

Answer the following questions:

Give a synonym for the word “standpoint” in paragraph (8) line 1.

PASSIVE

ACTIVE

VS

Read the following statements. Make sure to identify whether the grammar structure corresponds to active or passive voice, then choose the correct verb:

03

02

01

New technology developments are (seek/sought) by artists with the hopes of making their art pieces innovative and different from everybody else’s.

Art exhibitions around the world are being (build/built) with the help of Artificial Intelligence and programming.

Museums (begun/began) implementing robotics and surround audio systems to make the user-experience way more engaging a few years ago.

Read the following statements. Make sure to identify whether the grammar structure corresponds to active or passive voice, then choose the correct verb:

04

05

06

New generations of artists have (shake/shaken) the industry by promoting new ways to perceive art while attracting a bigger and younger audience.

Portraits are no longer (draw/drawn) on canvases, but on tablets, laptops, and digital drawing boards. That's how huge the influence of technology on the arts is nowadays.

Collaboration among artists from different countries has (risen/rise) as a result of the development of high-quality file sharing platforms on the cloud.

Head to the following link: 10 of the world’s best virtual museum and art gallery tours.

TASK

Select one of the 10 different museums available. Explore the museum. Especially a specific exhibit that catches your attention. Make sure to pay attention how these exhibits allow the user to interact with information, data, and art itself. Then, perform the following exercise: Select one of the artworks in the exhibit and prepare a very short oral presentation answering the following questions: How was your experience visiting a virtual exhibit? Is this the future of museums around the world? Why? What was your favorite exhibition? Why? Taking into account the article you read and your experience in the virtual museum, do you really think this is the right approach to engage younger generations? Why?