Bla bla car presentation

Bla bla car

Challenge PM

By Stephanie Sánchez Montes

Index

Target

Introduction

Impact

Problem

Aereas to improved

Solution

Strategy

Product

Introduction

BlaBlaCar is a world-leading long-distance carpooling platform and a global, trusted community of 90 million drivers and passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost. From cars to e-scooters, BlaBlaCar aims to become the go-to marketplace for shared mobility.

Nicolas Brusson (CEO), Francis Nappez (technology advisor to the CEO) and Frédéric Mazzella (founder and president of BlaBlaCar)

Problem

High Speed

3.06 million tonnes of CO2

High Costs

1.9 people per car

What problems does the product solve for its users?

Travel costsSaving money

Boring tripsConfort/security

TimeEnvironmentally conscious

Solution

01

Trusted ride sharing

01

Solution

It is cheap, easy to use and extremely flexible.

4. Collaborative economy

1. Efficiency in energy consumption

2. Direct CO2 savings

5. A way to socialize

6. Comfort in travel

3. Saving money

What specifically, does this product improve for its customers?

Customers to save money on long-distance travel by sharing costs with one or more other users. The platform’s community functionality makes the process of car travel a safer and more social experience, meaning drivers do not have to make long journeys alone.

Value Proposition

Figures Impact

90 million users 22 countries25 million travelers per quarter

The average trip on BlaBlaCar is 263 kilometers.

The community has traveled 30 billion carpool kilometers since the inception of BlaBlaCar.

BlaBlaCar users have achieved accumulated savings of more than 1.4 billion euros since its inception.

Customer Segments

01

02

Drivers

Passengers

1. BlaBlaCar’s platform is aimed at users that want to save money on long-distance travel – the average journey distance being 213 miles – avoiding the high costs associated with plane and train travel, as well as at environmentally conscious consumers that wish to reduce their carbon footprint.

Solo drivers that wish to recoup some travel costs or have some company for the duration of their journey.

+info

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How To Use Blablacar

Step 1: Sign Up

01

You can created, with email and linked it to your Facebook. You can use your own phone number, as long as it can receive texts.

Step 2: Fill in your travel dates

02

State where you are leaving from and going to and input your date. You will find all the people that are offering.

Step 3: Wait for approval

03

If you see the “lightning” sign, it means that you can book instantly and need not wait for approval.consectetuer adipiscing elit

Step 4: Contact the driver and wait at the designated location

04

Step 5: Have fun!

05

Have fun on your journey! leave a review. The driver will also leave you a review as a rider.

Wherever you go, find your ideal trip at a very low price.

Product

Wherever you go, find your ideal trip at a very low price.

Product

Wherever you go, find your ideal trip at a very low price.

Product

Wherever you go, find your ideal trip at a very low price.

Product

Very good and very punctual, I recommend her for future trips.

Diana

Excellent travel companion, of course I recommend it

Lorena

How will this product impact market conditions and the competitive climate in its space?

C02

How does it compare to the alternatives?

2.17 million tonnes of CO2

3.06 million tonnes of CO2 .

How does it compare to the alternatives?

Cars rental

Cars rental

Business Model Canvas Bla bla car

Bla bla car

CUSTOMERS RELATIONSHIPS

CUSTOMERS SEGMENTS

KEY PARTNERS

VALUE PROPOSITION

KEY ACTIVITIES

Community

Development, maintenance and promotion of the web platform and apps.

Drivers

Insight, Index y Accel

The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost.

Review system, digital reputation for each user.

Driver's license

Hosting and architecture providers

CHANNELS

KEY RESOURCES

A car

The user community.

FACEBOOK

The web platform and apps.

Google cloud

Passengers

Want to save money on long-distance travel

App web

Investment

COSTS STRUCTURE

REVENUE STREAMS

Online reservation and payment system 10-15%$ 72 million a year ($ 2M x $ 25 x 12 months x 12%).

Server expenses.

Staff, Marketing

Business Model Canvas Tik tok

Bla bla car

CUSTOMERS RELATIONSHIPS

CUSTOMERS SEGMENTS

KEY PARTNERS

KEY ACTIVITIES

VALUE PROPOSITION

Aomunidad

Desarrollo mantenimiento y promoción de la plataforma

Jovenes

Insight, Index y Accel

Plataforma de videos cortos de entretenimiento y aprendizaje que te permite generar comunidad y ser influencer en el sector que elijas.

reputación digital para cada usuario.

15 a 19 años

Proveedores de alojamiento y arquitectura

KEY RESOURCES

CHANNELS

Adultos

La comunidad de usuarios.

FACEBOOK

La plataforma web y app

Google cloud

25 a 40 años

Busquen entretenerse y creadores de contenido

App web

Inversiones

COSTS STRUCTURE

REVENUE STREAMS

Inversiones y ganan por medio de la compra de sus monedas, diamantes y regalos dentro de la app

Gastos de servidor.

Personal, Marketing

Identify three areas of the product that could be improved:

A section to put business information to make global networking

Matching the right passengers with the right drivers Machine learning algorithms

Rewards system to use more the platform.

How would you change the product to address these issues?

Rewards system to use more the platform.

DRIVING HABITS:

driving habits:

awards

drive smart

step 1

• Certification
• Training to drive more safely

• Updated information

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Discounts key partner gifts

35% of drivers check their tire pressure more often

22% of drivers reduce their speed when they carpool

+info

How would you change the product to address these issues?

A section to put business information to make networking

How would you change the product to address these issues?

clinicname

Matching the right passengers with the right drivers Machine learning algorithms

Matching PTD

Matching DTD

Networking

Matching PTP

b. How would you test whether these changes had a positive impact?

1. Hypothesis (problem and solutions)
2. Prototyping (MVP)
3. Testing

Methods

• Lean Startup
• Desing Thinking
• Prototyping

b. How would you test whether these changes had a positive impact?

Write a title here

Subtitle here

01

02

03

Survey Immersion in context

Customer Journey Mapping

Focus groupObservation

Thank you!

Stephanie.smontes@gmail.com@stephy_grand