The first global map of cultural and creative industries

• Add new features or improve existing ones to online platforms
• Focus on the content
• Develop relationships with customers
• Improve the customers multi-channel experience
• Develop open innovation strategies enabling direct relationships with start-up companies

UNESCO

" Activities whose main purpose is the production or reproduction, promotion, distribution or commercialization of a good, service and activities of a cultural, artistic or heritage related-nature"

Community

Involvement

Aggregation and recommendation

CCI reshaping Business models and content creation processesSix features stands out:

Cultural and creative industries

Collective management organizations (CMOs): -Generally, are ruled by the creators to be the interface between them and the consumers -Work as cooperatives, where they can assemble their works to get better bargaing power with users -Work to create sustainable environment for the development of copyrights and authors 's right

Competitive innovation. Companies have to:

Illegal content

Personalization

Informal sales: "Cultural good and services sold through unofficial distribution channnels by producers and retailers"

Cultural and creative industries revenue

Abundance

"Came to being as an economic answer to the challenges presented by many-to-many markets

Revenues and employment

Collective management

The first global map of cultural and creative industries

Cultural and creative employment

Employment: "All persons ...who during a specified brief period , either one week or one day, were in the following categories: paid employment or self employment " ILO (iNTERNATIONAL LABOR ORGANIZTION)

"The creativity economy appears to be a powerful development tool in general. More specifically, it gives an idea of the sector's potential to offer economic opportunities to women "

Better access for women to cultural employment

Under ground economy

Digital economy

Cultural and creative workers qualities

Creative industries and cultural tourism

"Market based production of good and services whether legal or illegal, that escapes detection in the official estimates of GDP". (Smith 1994)

• Youth: In Europe CCI typically employed more people between 15-29 years than any other sector
• High productivity: CCI jobs in some sectors contribute more to GDP than the economy-wide average
• Independence and entrepreneurship: CCI have always been fragmented, and creation driven by smalls business or individuals
• High level of education: CCI workers are typically more educated than the average

Companies provides:

Ranking for creative class attraction. According to the EY Global Talent in Global cities, 2015 study is:

In CCI case, "economy involves the exchange of cultural and creative goods and services that are hidden from official view"

• Physicals goods sold on internet
• Digital cultural content
• Online media advertising
• Digital advertising creation

It includes: -Piracy: Physical pyracy (pirate copies) and digital piracy (unathorized distribution of protected work). -The informal economy: Supplies of goods and servies in exchange for payment, but which is not covered or insufficiently covered by formal arragements

"CCI economic contribution to the digital economy is the sum of cultural content-generated revenues"

By: Jaqueline Villa