DIGITAL MARKETING

KURSUS ONLINE MARKETING Fahmy Tazbay Tazbay Studio

6 - 8 September 2021 ( 9 Pagi - 5 Petang ) ONLINE COURSE - Google Meet

What is Digital Marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

As of Jan 2020, (27 million) of the Malaysian population (32.1 million) are internet users

83.1%

Types of Digital Marketing

Malaysians netizen use the internet for various purposes: 1. Chat apps: 97%2. Social Networking Apps: 70%3. Entertainment or video apps: 55%4. Games: 57%5. Shopping apps: 61%

Malaysian mobile subscription with 40.69 million, showed 139% from total population

139%

Online Marketing using Social Media

Jenis-jenis platform Sosial Media

Banyak Platform Sosial Media yang ada sekarang. Platform yang ramai orang Malaysia gunakan dan ramai Audience berada ialah Sosial Media Facebook, Instagram, Tik Tok & Twitter.

Introduction and Customer Segmentation

Difference segment in Social Media Platform

Introduction and Customer Segmentation

Social Media Facebook

Objectives - Entrepreneurs will be able to differentiate between a Facebook Profile, Group and Page. Outcomes - Entrepreneurs can understand different aspects of business, product and services. Facebook Profile - A Facebook profile is an individual's personal account, where he or she can post updates, upload photos, share videos, maintain a friends list and provide personal information.

Introduction and Customer Segmentation

Social Media Facebook

Objectives - Entrepreneurs will be able to differentiate between a Facebook Profile, Group and Page.Outcomes - Entrepreneurs can understand different aspects of business, product and services. Facebook Group - A Facebook Groups are spaces on the social media network for friends or people with similar interests to discuss or share about broad or narrow topics. Groups provide an arena for organic discussion about your products or services and present the opportunity focus brand awareness.

Introduction and Customer Segmentation

Social Media Facebook

Objectives - Entrepreneurs will be able to differentiate between a Facebook Profile, Group and Page.Outcomes - Entrepreneurs can understand different aspects of business, product and services. Facebook Page - A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain "friends," but "fans" - which are people who choose to "like" a page.

Facebook Cover Photo & Profile Picture

Cover Photo kita boleh ibaratkan seperti Signboard pada Kedai Fizikal kita. Ia dapat memberikan First Impression kepada bakal customer yang melihat Facebook Page kita dan juga Facebook Profile. Profile picture yang kemas dapat meningkatkan lagi kepercayaan pelanggan pada kita. Ia juga dinamakan BRANDING atau Penjenamaan.

Apakah kepentingan Cover Photo dan Profile Picture dalam Media Sosial?

Introduction to Instagram

"Ratio gambar saiz 4:5 juga sesuai untuk instagram feed anda" Penggunaan hashtag perlulah sesuai mengikut gambar yang dipaparkan. Gambar yang menarik akan menaikkan engagement posting.

Jenis-jenis posting di Instagram

Instagram Feed, Instagram Story, Instagram Reels, Instagram TV (IGTV).

1. Audience di Instagram lebih gemar melihat gambar dan video yang menarik. Ia lebih berkonsepkan kepada konsep visualization. Kebanyakan Target Audience di Instagram ialah orang yang berumur 18 tahun sehingga 35 tahun. 2. Di platform Instagram juga ia lebih kepada penggunaaan Hashtag kerana ramai yang menggunakan hashtag untuk carian di Instagram supaya lebih memudahkan kerja mereka.

" gambar saiz SQUARE ialah saiz paling sesuai untuk instagram feed"

Basic Photo Editing : Snapseed, Photoroom, Inshot & Canva

Basic Software for Editing using SmartphonePhoto Editing - Snapseed Poster & Remove Background - Photoroom Picture Collage - Inshot Website for Editing using Laptop/ Pc Poster Design - Canva

Malaysians embrace social media, with 81% of internet users (26 million) having an account on a social media platform.

Bilakah MASA yang sesuai untuk buat Posting

Tengahari

Awal Pagi

Petang / Malam

Lakukan Posting sekitar Jam 7:00 pagi - 9:00 pagi. Pada masa ini, ramai Audience ingin melakukan kerja dan seeloknya semangat pagi yang Positif sebelum mulakan kerja.

Lakukan Posting sekitarJam 12:00 tghri - 2:00 petang.Pada masa ini, ramai Audience sedang berehat sambil scroll handphone mereka. Posting PROMOSI dan Awareness bagus untuk attract audience.

Lakukan Posting sekitarJam 6:00 petang - 10:00 malam.Pada masa ini, ramai Audience sedang berehat dan balik dari kerja sambil scroll handphone mereka. Posting Storytelling dan bermain Emosi bagus untuk Engagement.

Sesi Amali Fotografi Praktikal

Tugasan : Ambil gambar keadaan sekarang dan gambarkan anda sedang dalam sesi online class yang paling kreatif dan Edit menggunakan aplikasi yang telah dipelajari. Upload Gambar di Platform Sosial Media anda1. Sertakan sekali Caption yang menarik2.Sertakan juga hashtag #classfahmytazbay di dalam posting anda

Digital Marketing Funnel

Steps of What to do in Digital Marketing

Kepentingan Copywriting

Objectives - Entrepreneurs will be able to understand how different aspects of business affect copyrighting.Outcomes - Entrepreneurs can write an effective copyrighting using different angles, Approaches and techniques.

Kepentingan Copywriting

Kenapa Copywriting?#1: Apa tujuan copywriting?#2: Kena jadi PAKAR dalam apa yang kita jual.#3: Jual konsep, bukan produk Contoh Ayat Selling:- “Belilah produk ini. Kalau tak anda rugi!”- “Produk ini sangat laris di pasaran. Tunggu apa lagi?”

Kepentingan Copywriting

Kenapa Copyrighting?

#4: Cipta ‘gelongsor' yang buat prospek baca sampai habis- 1) Buat headline yang cukup menarik untuk buat prospek baca ayat pertama.- 2) Ayat pertama yang bagus akan bawa prospek ke ayat kedua.- 3) Ayat kedua bawa ke ayat ketiga. Ketiga bawa ke ayat keempat. Sampailah prospek baca sampai habis.

Malaysians spend an average of 7 hours and 57 minutes using the internet via any device. (We Are Social x Hootsuite, 2020).

Kepentingan Copywriting

#5: Tulis ayat iklan macam kita berborak dengan kawan#6: Jawab segala keraguan dalam kepala prospek#7: Pastikan cukup panjang sampai prospek yakin nak beli#8: Mesej perlu jelas guna ayat paling RINGKAS#9: Tulis dengan gaya storytellingDalam cerita ada emosi yang manusia boleh rasa Sakit, Geram, Marah, Gembira, Lega dan Bahagia.

How Videos will give Impact on your Social Media

INTRODUCTION OF VIDEOGRAPHY

Basic Video Editing : Inshot, Capcut & VN

Software for Editing using Smartphone Inshot Capcut VN Editing using Laptop/ Pc Adobe Premiere Pro Filmora Final Cut Pro

The popularity of Facebook is followed by Youtube with 93% Malaysian users, Whatsapp with 91%, Instagram with 72% (We Are Social x Hootsuite, 2020).

How Videos Impact the Digital Marketing in Business

How Videos Impact the Digital Marketing in Business

CONTOH POSTING POSITIVE QUOTES

CONTOH POSTER UNTUK BUSINESS PAGE

Thanks