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Term

Meaning

Replacing part of a product, process or idea with something else to lead to better results.

Substitution

Combining two ideas into one.

Combination

Making small improvements which lead to better results.

Adaptation

This involves reimagining the product or process by first imagining what would happen, and how the product/process would change, if the customer base were smaller or larger or if the market were different.

Modification

Using the existing product or concept for a different purpose.

Putting to another use

Eliminating a part of the product or process to make it more efficient, and so the extra resources can be used elsewh ere.

Elimination

Rearranging the elements of an idea so they’re in a different order in order to see how it might work in a different way.

Reversal