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Pitahaya tour
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Created on July 8, 2021
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Transcript
Pitahaya tour, at Finca los Coyotes, Cañas Dulces, Liberia, Guanacaste.
Our team
Anthony Jiménez
Katherine Passapera
Nazareth Mora
Founder of the School of Business Administration in Costa Rica and sociologist.
Costa Rican. Professor of tourism engineering at Harvard University. Advisor in tourism planning and development.
Costa Rican. Agronomist advisor, biologist specialized in botany. Real estate investor.
01
Did you know that Costa Rica's pitahaya production and its use almost disappeared in past decades?
A tour as an alternative
Our Objetive
Propose a Pitahaya tour, at Finca los Coyotes, Cañas Dulces, Liberia, Guanacaste, through a comprehensive analysis of the touristit context based on this specific fruit in order to raise awareness about how important is the PitaHAya for us.
Description about the place
- Los Coyotes farm is located in Cañas Dulces, Liberia Guanacaste.
- Planting started in 2013.
- The farm has 400 hectareas.
What is our proposal about?
Station #2 The existing pitahaya species in the world and those found on the farm will be discussed, as well as the importance of the fruit for Guanacaste.
Station #1 Background of Finca los Coyotes and the history of how the PIMOSA company started its activity.
Station #4 Explanation of the nutritional benefits of the Pitahaya while visitors enjoy a snack made from this fruit, in addition, the great variety of products that can be made with the pitahaya will be shown.
Station #3 The cycles of the pitahaya, how it is grown, how it is harvested, the pollination of the pitahaya, and during this part of the tour visitors will be allowed to cut the pollinated flowers.
What is our proposal about?
Groups between one to five people, this is due to the guidelines required because of the COVID-19 pandemic (once the pandemic is over, the groups can be expanded to ten or even fifteen people)
The reservation and cancellation of the value of the tour will be before to the realization of the tour.
The duration of the tour will be a minimum of one and a half hours, but will not exceed two hours.
During the tour, information will be provided about the pitahaya cycles and the integral production of the fruit.
Universities and schools
Travel Agencies
What key partners do we neeD?
What key partners do we neeD?
Hotels and Restaurants
Local Farmers
What key partners do we neeD?
Ministry of health
Costa Rica Institute of tourism
What key partners do we neeD?
Private transportation
Some resources required for the implementation of the tour are:
Entrance sign which includes:
- Company logo
- An arrow indicating the direction and distance to be taken by the tourist.
- The following texts "Welcome to Finca los Coyotes" and "Dragon Fruit Tour"
- Contacts (whatsapp, instagram and Facebook).
Legal Requirements:Investigate the legislation with which it may be related, in order to know the different processes and requirements for the legalization of the project.
Signs Inside:
- Indicative signs: these will be located in the following areas:
- Informative signs: these will be located into the tour and its surroundings.
Information about the fruit:
- The history of the fruit
- Its importance (nutritional, cultural.
- The diferent processes that the fruit require until it is sold.
what is the importance of a pitahaya tour in Costa Rica?
Title 1
One of the objectives of the project is to show this fruit as a nutritional option for the market that is interested in the consumption of healthy and organic products.
This tour will provide an opportunity for people to learn about the pitAhaya in a dynamic way.
This project focuses on taking advantage of agriculture to innovate in offering an unconventional product, because pithaya is an exotic fruit that not many people know about it.
This project will promote the cultivation of pitaya by small and large producers in the province of Guanacaste as well as nationally and internationally.
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Title 1
It is an attractive tool to educate people about how important this fruit is for the community,and the different benefits that they can get from the activity such as direct and indirect employees.
A pitahaya tour is very important because Costa Rica lacks companies interested in promoting the consumption of the fruit through tourism.
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"Pitahaya, Guanacaste´s soul fruit"
01
¡Thanks!