Organizational Purpose

MISSION AND VISION

A mission statement provides a solid foundation from which an organization is built and communicates its identity to employees and patients. A vision describes what you are trying to build, inspires action and guides future plans, decision-making and goals.

Purpose

The purpose of an organization is the roadmap that guides success. It drives activities, helps define the culture and engages each team member. Leaders must create and integrate a clear purpose into the organization to promote clarity and collaboration.

CORE VALUES

Core values are fundamental beliefs and expected behaviors. They help companies by creating an unwavering guide, ensuring that each person understands what the organization believes in and how it wants to be seen by others.

GOALS

Goals are priorities set forth for the organization, departments, and individuals to achieve results. They help team members know where they are going and measure progress and success. Organizational goals align with the mission of the company, while department and individual goals should align with and support higher-level organizational goals.

While most organizations may have some elements of purpose such as a mission statement, few have all aspects fully developed and integrated. When your employees understand all elements of your purpose, it results in a higher level of employee engagement by helping them feel connected to the success of the organization and understanding how their individual role contributes to that success.