Want to create interactive content? It’s easy in Genially!

Get started free

Primary vs Secondary Research

ashley.nicole.breton

Created on June 25, 2021

Start designing with a free template

Discover more than 1500 professional designs like these:

Akihabara Connectors Infographic

Essential Infographic

Practical Infographic

Akihabara Infographic

The Power of Roadmap

Artificial Intelligence in Corporate Environments

Interactive QR Code Generator

Transcript

Attack

Health

Attack

Health

VS

Primary Research

Secondary Research

  • An analysis and interpretation of data gathered from primary research studies about a specific research topic
  • Useful for determining the extent of existing knowledge on a topic
  • Not enough info from past studies can effect obtaining concrete answers
  • Too much info can be overwhelming
  • Original data collected through self-conducted research methods about a specific research topic (e.g., surveys, interviews, observations, data analysis)
  • Can help fill gaps in existing knowledge
  • High researcher involvement, time consuming, and often expensive

Secondary Research

Primary Research

Conducted by researcher

Conducted by others

Provides new knowledge to a field of study.

Provides a summary or synthesis of existing knowledge compiled by researchers in the past.

Both provide information that can specifically answer research questions.

Expensive, time consuming, takes a lot of effort, but can fill subsequent knowledge gaps in secondary research methods.

Saves time and money, but there may be either too much information on a topic of interest or not enough.