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FOCUS ON CUSTOMER PRESENTATION

Juwaini jamaludin (Juwaini)

Created on June 20, 2021

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Focus On Customer

#TOPIC

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MAF 251

COST AND MANAGEMENT ACCOUNTING.

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GROUP MEMBER

NUR BALQIS BINTI ZULKARNAIN2019432164

NOR JUWAINI ANIS BINTI JAMALUDIN2019289478

NURSYAKILA BINTI HJ MARZUKI2019247062

NUR 'AINAA 'AFIFAH BINTI YAHAWA2019806386

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CONTENT

Conclusion

Definition

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Characteristics, Objectives & Implementation

Example

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Advantages & Disadvantages

Evolution

CUSTOMER FOCUS

Customer focus entails putting your clients' needs first. It is a business approach that places the customer at the center of all business development and management decisions. It's also a marketing technique that regarding the implications of products and services that are personalized to the tastes of users. Customer-focused businesses establish a culture dedicated to increasing customer satisfaction and building strong customer relationships that will lead to profitability.

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CHARACTERICTIC OF MODERN CUSTOMER

Customer trust word-of-mouth over brands

Customer Expect Personal Interactions

Most of the customers prefer online recommendations rather than brand statements.

87% of customers believe brands could deliver more interesting and consistent experience

Customer expect to get everything right the moment

\Mostly, customer wants something right away or on the same day if they are interested on something.

Always comparing products.

Customer always compare each product to other product because they want the best decision before purchase the product

objective

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Fokus on customer's expectation, wants and needs. By understanding customer's perspective can allows a business to deliver an exceptional customer experience.

implementation

Produce a new product or service feature

Being a focused niche market

Focus on social media

Ask for Referrals

- Feedback- Offer with discount code - Ask to share with others

Focus on a group of customers and main company in market.

Keep in touch with customer thru social media

Innovative & creative product based on demand needed.

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FOCUS ON CUSTOMER

ADVANTAGES

DISADVANTAGES

Allows to identify future customers with specificity.

It can limit future growth.

If a business specializes in a niche service or product, then future expansion may be difficult.

Easier to create specific messages to encourage awareness of the products being development

IMPROVE Customer satisfaction and loyalty

May lead to over-stretching of resources.

The organization overly responsive to customer demands

Customer satisfaction refers to a situation where the customer’s needs are met in a manner that is way beyond his specifications.

It could be too specific for the market.

There is always a danger that providing a niche product can be too limiting for a business. Some niches can be so specific that only a handful of people qualify as a targeted consumer.

IMPROVE ORGANIZATIONAL PRODUCTIVITY

Better quality product and services that satisfied the customers.

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AD V A N T A G E S

IMPROVE CUSTOMER SATISFACTION AND LOYALTY

A situation where the customer’s needs are met in a manner

ALLOWS TO IDENTIFY FUTURE CUSTOMERS WITH SPECIFICITY.

IMPROVE ORGANIZATIONAL PRODUCTIVITY

Better quality product and services that satisfied the customers.

Easier to create specific messages to encourage awareness of the products being development

D I S A D V A N T A G E S

It can limit future growth.

If a business specializes in a niche service or product, then future expansion may be difficult.

May lead to over-stretching of resources.

The organization overly responsive to customer demands

It could be too specific for the market.

Providing a niche product can be too limiting for a business

EVOLUTION OF FOCUS ON CUSTOMER

Gather customer data company-wide

Transparency

indicate out of stock items on product pages or list approximate restocking or shipping times

Google Analytics to build an email list of over 100,000 subscribers, boost site traffic

Personalization

Leverage AI

product catalogs, pricing, and checkout preferences

personalized recommendation or discount might attract a B2C shopper

proactive experiences
predict customer satisfaction
make faster, more accurate, and automated decisions of business

Listen to customers

Multiple fulfillment channels

conducting surveys, allocating time for one-on-one sessions, or keeping an SMS line or social media account open to collect feedback

supply chains by offering the option to buy online and pick up in person at a specific location.

Example - Shopee

Wide Logistic partners

Informative Interface

in-app support marketing campaigns

ON-DEMAND WEBINAR

seller support packages to help new and budding e-commerce entrepreneurs, to propel them forward and guide them to be self-sustainable.

CONCLUSION

Customer satisfaction is an increasingly important part of business strategy and a key driver of long-term success. Because loyal clients are long-term sources of revenue, a business must provide consistently high-quality service to them to maintain above-average performance.

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FOCUS ON CUSTOMER PRESENTATION

Start designing with a free template

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Higher Education Presentation

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Psychedelic Presentation

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Vaporwave presentation

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Geniaflix Presentation

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