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XRT BRAND GUIDE
rochelle_redley
Created on June 11, 2021
Influencer Brief
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Transcript
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XRT Brand Guide
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Brief
XRT x MUSE
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XRT Active
A PERFORMANCE AND LIFESTYLE BRAND. COMBINING THE TECHNICALITIES INVOLVED IN FUNCTIONING ACTIVEWEAR, WHILST INJECTING A HIGH FASHION APPROACH & PERSPECTIVE TO OUR DNA.XRT CHALLENGES THROW AWAY FASHION BY DESIGNING PRODUCT FOR KEEPS. ENSURING QUALITY & ACCESSIBILITY ARE AT THE FOREFRONT OF OUR CONCEPTS.
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Key Objectives:The main objectives of this campaign is to drive website traffic and increase sales for XRT. We would also like to increase brand awareness and Social Media Engagement. Inspiration &Campaign Message: Challenging & encouraging a garments day to day purpose & allowing it to have a versatile purpose decided by the wearer not the title. Wear me to work / to the gym - during happy hour or just Netflix & chill... Be Inspired. Be Inventive. Be Creative.
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Location: United Kingdom [TOP 3] - London, Leeds, Leicester Age: 18-34 Gender: Female [Male: 7.6%]
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Buying Personas
Jamie
Diana
Natalie
Name : Jamie Location: Leicester Job Title: Site Manager Gender: Male Age: 27 Language: English Education: A Levels Family: Lives with friends Career: Construction Interests: Sports, Fitness, Outdoor acivities, Cars and Travelling. Favourite website: Youtube, Instagram, Lads Bible, skysports
Name : Diana Location: Manchester Job Title: Executive Assistant Gender: Female Age: 31 Language: English Education: Post Graduate Family: Lives with Fiance Career: EA to Director of Company Interests: Fitness, Travel, Family, Fashion, Weekends away and Cooking Favourite website: Netflix, Zara, Instagram, Youtube
Name : Natalie Location: London Job Title: Student Gender: Female Age: 20 Language: English Education: Undergraduate Family: Lives away from home, visits in between terms. Career: Studying Interests: Fashion, Fitness, Reality TV, Clubbing, Shopping and Travelling. Favourite website: Instagram, Asos, Youtube, Tik Tok
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Content Ideas
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Stories/Reels
Other Video Content
Instagram Feed
- Create an IG Story showcasing products in haul style
- How to style activewear
- Mini workout/training routine
- Favourite workouts
- Tips on getting the most out of your workout
- Workouts for the Garden
- Favourite items (poll)
- Top 3/5 home workouts
- Fitness selfcare
- Everyday fitness Routine
- Day in the life
- Get ready with me gym/workout edition
- Create a static IG post
- Lifestyle/Active shots (Static)
- Lifestyle/Active shots (Video)
- Activewear but make it Fashion!
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Call To Actions: Swipe up Link on stories Discount codes (if applicable) Brand Tags Hashtags Links to use: UTM link (if applicable) Point of Contact: Email: Rochelle@seventyninepr.co.uk Email: Tarun@seventyninepr.co.uk
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Contact
www.seventyninepr.co.uk
thanks
0116 319 0990
info@seventyninepr.co.uk