How to use CS Live

How to use CS Live?

What

CS Live is a Chrome Extension that allows you to visualize Contentsquare Zoning KPIs directly on your website without using Contentsquare platform.

Get your Extension

Why

With CS Live, you can access the data from different metrics quickly by clicking the elements you need data on directly from your web pages.

In a nutshell, CS Live includes 15 metrics at your disposal to help you...

Analyze interactive elements

Improve UX

Drive revenue conversions

See the impact of recent changes at a glance

...in few clicks.

What difference between CS Live and Zoning Analysis ?

When

Let's now see a scenario when you would use CS Live to quickly check how the elements of a specific URL are performing.

Let's imagine you are in a meeting and you need insights quickly on a new product page you've added recently. You'd like to know which product performs the best to eventually reconsider the order of your content.

What zones drives the most revenue?

What product shows the highest conversion rate?

How

Make sure you've downloaded CS Live. Open a page of your website and click on the extension to open it.

Set up your analysis context

Select the device you want to evaluate.

With Retroactive background, you can choose a version of your website up to 90 days in the past.

Choose between evaluating data for a specific URL or an aggregate of URLs (a Page).

Select a date range - you can also include time parameters. Data is refreshed every two hours

Note: By default, CS Live will show data for the single URL only.

Choose your segment, and whether to include or exclude it.

Choose the revenue metric to see which zone is leading in revenue.(See the 15 metrics definition here).

How

Once you've set up your analysis context, you can click on any zone you're interested or press "enter" to display the data.

Display zones with Autozone

Go further with Revenue per click

Revenue

The printed summer dress is the product leading to the most revenue on this page

This metric shows you which zones are both attractive and driving high ROI. you can see that visitors who clicked on Printed dress were likely to spend more than visitors who clicked on any other section

Recap

To quickly identify what content visitors were exposed to and what zones drive the most conversion:

Install CS Live extension on your browser and open a page of your website

Set up your analysis context in accordance with your analysis objectives (is the CTA performing well, are my users enough exposed to the key content, etc)

Click on the zones using the metrics you're interested in and get the first insights on your page performance.

QUESTION 1/2

Knowledge check

What "Page" am I currently seeing ?

All the pages of the same template

The current URL only

Data from the last 2 hours

QUESTION 2/2

Knowledge check

Look at the following screenshots. Which analysis could I be performing ?

Finding out what content visitors aren’t scrolling down far enough to see

Exposure rate

Attractiveness rate

Identifying what element is driving the highest revenue

Seeing if visitors engage better with content that is lower down the page

Checking if there is any element generating frustration

Analyzing if I should move some content higher up the page

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