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The 4 competitive strategies
CLARA GARCIA CABRERA
Created on May 26, 2021
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- Palabra 1 - Concepto 2
- Palabra 2 - Concepto 4
- Palabra 3 - Concepto 1
- Palabra 4 - Concepto 3
The 4 competitive strategies are:
La solución aparecerá en 60 segundos
Your business targets a very specific segment of the market and others that market the lowest prices available.
Cost leadership strategy
The challenge is that you also have to produce them at a low cost; otherwise, you’ll lose your profit margin.
Differentiation strategy
Targets a very specific segment of a market to attract a specialised segment.
Cost focus strategy
Identifying a characteristic that makes your product or service unique is the driving factor in a differentiation strategy.
Diferentiation focus strategy