Yuka in Denmark !

START

“91% of users consider Yuka to be one of the most useful applications on their phone. This is quite a feat when you consider how difficult it is to get an app to emerge today, especially given the density of the offer. Its usefulness could become societal since 84% of users think that it could change legislation.” What if we implemented it in Denmark?

Outline

Part 1

Part 2

Profile of Yuka

Selected country

Target market

Input mode

SWOT

Marketing strategies

"To help consumers make better choices for their health and to act as a lever to drive manufacturers to offer better products."

Selected country

Demography

The language spoken in Denmark is Danish, although English is widely spoken.

“Denmark, one of the most digitalized countries in the world”

Economy

one of the lowest debt-to-GDP ratios in Europe

Administrations, public services, bank accounts, in most sectors, Denmark has chosen to go digital. Smartphone use is high and phone payments are widespread!

Exchanges

The Danish market offers a strong potential for the French economy

Organic food

Denmark was the first country to define rules for organic agricultural production

Selected country : competitive environment

Target market

"Yuka appears to be the solution to Denmark's main challenge: eating healthier"

Moreover, made in France products are very popular with the Danes. These consumer trends place France in pole position with products that are in line with this: gourmet, healthy, sustainable and practical products.

The input mode

A branch can still receive support from the parent company Can use own brand, logo Full control of the branch

Own branch

Yuka is now present in 11 countries internationally, which formula for Denmark ?

Facilitates local market penetration through local partner Costs can be reduced during implementation

Jointventure

SWOT

Strengths

"compelling brand image in all countries where the company performs"

Weaknesses

Yuka in Denmark

Strengths, weaknesses, opportunities and threats

"Some products not listed due to lack of informations"

Threats

Opportunities

"Developing competition: Open food"

"Favourable social context: digital era "

Marketing objectives

To raise awareness of the composition of food and cosmetic products by making healthy products more accessible through a fun app available on IOS and Android from the start of the business

Achieve a 20% return on investment in the second year of operation by implementing the Yuka book and the Seasonal Vegetable Calendar.

To have 80% of food products distributed in Denmark before the end of the first year of import

Improve the company's reputation in Denmark by increasing the listing of cosmetic products on the App by 60% in the second year.

Product

Price

15 EUR per year for the premium app.

115 DKK per year for the premium app.

15 EUR = 111,56 DKK in May 2021

Promotion

INFLUENCERS Targeted influencers whose mission will be to promote Yuka and it premium formula with discount

SOCIAL ADSTargeted advertisements on different social networks: Instagram, Facebook and Pinterest

CREATIVE BRIEF To call upon a local advertising agency to create an advertising sport in correlation with the Danish population

TRADE SHOW To organize eventsfor the general public: "Good food for Good health" in Copenhagen, the capital of Denmark

Place

Distribution of calendars and books through distributors such as bookstores, tobacconists and supermarkets as this is the most common distribution channel in Denmark

Thinking of a professional packaging solution in the form of a small box made of high quality recycled cardboard

No distribution seems envisaged by our competitors in this market as many of them are not yet really established, especially at the fundraising stage

To conclude....

Yuka is ready for Denmark !

N.B. The Danish market is very similar to Sweden, Finland and Norway, especially in terms of consumption patterns. We believe that this territorial proximity can be used to conquer the Scandinavian countries and establish Yuka and all its services.

Thank you!