MAORI AND MEDIA NEW ZEALAND

Maori and media

BARRIERS

1. the racism of the kiwis against the Maori
2. Maori culture is not integrated into education
3. Sereotypes and lack of treatment persist
4. The difficulty of Maori adapting to this form of communicationthe
5. country has a strong biculturalism
6. The mainstream media play a part in creating stereotypes about the Maori people already on the margins of society. The clichés that emerge in general concern laziness, poverty but also aggressiveness, the relationship with drugs and violence

However, the government of Prime Minister Jacinda Ardern is trying to integrate the Maori as best as possible within the New Zealand.

SOLUTIONS

-create media about Maori culture in magazines, radio, web, TV and social media -diversify the landscape as well as the media treatment to offer the Maoris a wider representation, which is gradually breaking away from stereotypes. -integrate Maori culture into education -the Maori media have begun to appear. the issues are adressed from a perspective of peaceful culture. Maori publications are specifically targeted, and even thoough the prints may not be as important as those of the general public, they circulate weoll in Maori families with an exeptionally high rate of transmission

PURPOSE OF THE MAORI MEDIA

Through the radio, Tv and the web, the media also tries to reach a wider target and so open the Maori culturen to all New Zealand.The New Zealand medias have a good representation of the biculturalism present into New Zealand and the complexity that emerges. it's a question of the diversitying the landsacapes and media treatment to offer the Maori a broader representation, which is gradually detached from stereotypes their goal is to give a good image of the maori of the New Zealand population