Capstone Project One Page

Capstone Project

One Page Summary

Angela Peng, Betty Liu, Xiaonan Song, Xuanyu Zhu, Valeriya Gorelova, Pooja Shah, Wenchang Zhou

Introduction

Our project comprised with a comprehensive, in-depth analysis for company's current business model and a launching of 15 days pilot program among university student. Regarding to the result, we give future expansion suggestionsfor for the company.

Problem Statement

• Data Collection
• Improve User Experience
• Measure Behavioral Impact on Customers
• Understand & Improve User Engagement

Methodology

We mainly use controlled experiment to verify the effectiveness of our project. A controlled experiment is simply an experiment in which all factors are held constant except for the independent variable.

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Focus Group

Control Group

Compare and contrast, find the proof

Use to get detailed data and information from participants.

Data Collection

Control Group

Focus Group

• Daily Routine Surveys

Assessment of the effectiveness of daily videos from the company.

• 4 Phased Surveys

Evaluation of overall experienceThe Trend of Engagement RateChurn Rate of CustomersThe Trend of SatisfactionFeedback & Suggestions

• Daily Routine Surveys

Assessment of the effectiveness of daily videos.

Result

User engagement and satisfaction are largely influenced by video content and design. Funnier and moer distinct video content as well as detailed and accurate personalization functions are vital in improving product competitiveness and satisfaction

Suggestions

We generated suggestions to improve operations and better customer experience, including sending personalized content in favorite time, back-end categorized method, and customized frequency.In addition, we discovered strategic business opportunities to target the senior market by identifying unique value propositions.