Capstone Project
One Page Summary
Angela Peng, Betty Liu, Xiaonan Song, Xuanyu Zhu, Valeriya Gorelova, Pooja Shah, Wenchang Zhou
Introduction
Our project comprised with a comprehensive, in-depth analysis for company's current business model and a launching of 15 days pilot program among university student. Regarding to the result, we give future expansion suggestionsfor for the company.
Problem Statement
- Data Collection
- Improve User Experience
- Measure Behavioral Impact on Customers
- Understand & Improve User Engagement
Methodology
We mainly use controlled experiment to verify the effectiveness of our project. A controlled experiment is simply an experiment in which all factors are held constant except for the independent variable.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam auctor euismod ullamcorper.
Focus Group
Control Group
Compare and contrast, find the proof
Use to get detailed data and information from participants.
Data Collection
Control Group
Focus Group
Assessment of the effectiveness of daily videos from the company.
Evaluation of overall experienceThe Trend of Engagement RateChurn Rate of CustomersThe Trend of SatisfactionFeedback & Suggestions
Assessment of the effectiveness of daily videos.
Result
User engagement and satisfaction are largely influenced by video content and design. Funnier and moer distinct video content as well as detailed and accurate personalization functions are vital in improving product competitiveness and satisfaction
Suggestions
We generated suggestions to improve operations and better customer experience, including sending personalized content in favorite time, back-end categorized method, and customized frequency.In addition, we discovered strategic business opportunities to target the senior market by identifying unique value propositions.
Capstone Project One Page
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Created on May 18, 2021
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Transcript
Capstone Project
One Page Summary
Angela Peng, Betty Liu, Xiaonan Song, Xuanyu Zhu, Valeriya Gorelova, Pooja Shah, Wenchang Zhou
Introduction
Our project comprised with a comprehensive, in-depth analysis for company's current business model and a launching of 15 days pilot program among university student. Regarding to the result, we give future expansion suggestionsfor for the company.
Problem Statement
Methodology
We mainly use controlled experiment to verify the effectiveness of our project. A controlled experiment is simply an experiment in which all factors are held constant except for the independent variable.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam auctor euismod ullamcorper.
Focus Group
Control Group
Compare and contrast, find the proof
Use to get detailed data and information from participants.
Data Collection
Control Group
Focus Group
- Daily Routine Surveys
Assessment of the effectiveness of daily videos from the company.- 4 Phased Surveys
Evaluation of overall experienceThe Trend of Engagement RateChurn Rate of CustomersThe Trend of SatisfactionFeedback & Suggestions- Daily Routine Surveys
Assessment of the effectiveness of daily videos.Result
User engagement and satisfaction are largely influenced by video content and design. Funnier and moer distinct video content as well as detailed and accurate personalization functions are vital in improving product competitiveness and satisfaction
Suggestions
We generated suggestions to improve operations and better customer experience, including sending personalized content in favorite time, back-end categorized method, and customized frequency.In addition, we discovered strategic business opportunities to target the senior market by identifying unique value propositions.