ETLV | Toyota SWOT Analysis

Swotanalysis of toyota :

Carl TROVO

113

INDEX

00

Summary of the Presentation :

01 Strengths

05 Sources

02 Weaknesses

03 Opportunities

06 Thank you !

04 Threats

Strengths :

The Strengths are an Internal Strategic Factor

• One of the strongest brands in the global automotive industry.

• The auto industry is in recession, but not Toyota who keeps growing.

• Toyota is the leader in the automotive market since 2018.

01

This part of the SWOT analysis shows that Toyota’s strengths support its position as one of the biggest automobile manufacturers in the world.

Weaknesses :

The Weaknesses are an Internal Strategic Factor

• The stability of the company depends too much on the American and Japanese markets.

• Secrecy in organizational culture.

02

This part of the SWOT analysis shows that Toyota could improve its performance through adjustments to reduce the weaknesses based on its organizational structure and culture.

opportunities :

The Opportunities are an External Strategic Factor

03

• Growing markets in developing countries

• Rising demand for fuel-efficient automobiles

• Growing interest in advanced electronics in vehicles

• Weak Japanese Yen vs. U.S. Dollar

This part of the SWOT analysis shows that Toyota must emphasize market penetration and innovation to exploit its opportunities.

threats :

The Threats are an Internal Strategic Factor

• Growing market presence of low-cost competitors.

• Rapid innovation of competitors

04

This part of the SWOT analysis shows that Toyota must ensure competitive advantage, such as through innovation.

Sources :

05

THANK YOU!

for listening to my presentation !