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SWOT YSL

serranojules2004

Created on May 17, 2021

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Transcript

Yves saint laurent

SWOT

Student: Serrano Jules

Date 2021-05-20

Index

01. Caractérisation

04. Opportunities

05. Threats

02. Strengths

06. End

03. Weaknesses

01 Caractérisation

  • French company
  • profit-making enterprise
  • SAS
  • 3,600 employees in 2019
  • financial resources 1 186 645 100

02.Strengths

Forces

-Fashion & Style -Brand Presence

03. Weaknesses

Faiblesses

- Brand identity - Transition stage

04. Opportunities

Opportunités

-Brand awareness -Rapid Expansion and its vintage collection

05. Threats

Menaces

-Availability of cheaper brands -Competition

Thanks for you attention