Introduction to Research
Welcome to the node on research skills!
Click start to begin.
START
You may get back to this slide by pressing this button
Here is what we will cover in this learning module.
Research Types
Summary
Welcome- You are Here!
Case Studies
Reflection
KnowledgeCheck
Click on the 'Knowledge Check' bubble when you're ready to get started.
A quick quiz.
Let's begin with what you already know about research - who knows, you might already be a pro!
Next
Press the yellow arrow button when you're ready to move on.
Q1. Have you done research before?
Yes
No
Q2. What resources do you use for research?
Social Media
None of these
Websites
People you know
Newspaper
Q3. What is research?
Copying and pasting information from the internet
The process of looking for and finding relevant information.
A career that involves doing scientific experiments.
Publishing work in scientific and academic journals
Well done!
That's right - in simple words, research is the process of looking for and gathering relevant information. The purpose of this is usually to investigate a topic in order to establish the facts and reach a conclusion.
Did you know that there are different types of research?
The types of research can be categorised by the methods used to do it or by the purpose of the research. Hover over the images below to find out a bit more.
Explore
When you're ready to move on, click on the explore button.
Primary vs Secondary Research
This short video is a great introduction to the differences between primary and secondary resesarch. You only need to watch from 2:00 to 6:55 to hear a good summary of the two types of research.
Next
Now that you've watched that...
Take some time to think of an example of 1) Primary research 2) Secondary research
Hint: Hover over the images on the right to give you some ideas.
Academic Research
This short video is a great introduction to the Scholarly or Academic Research! You only need to watch from 0:00 to 3:43 to hear a good summary of the research.
Now that you've watched that...
Have a go at this question about peer review.
What is the purpose of peer review?
To make the scholars more money
To prove one article is better than another
To review the research methods and readability
To assess the skills of an academic peer
Well done!
The purpose of peer reviewing is to review the research methods and readability!
Market Research
This is a type of research that is generally carried out by companies and businesses, who are trying to design or launch a new product. Watch the two short videos on the right to get a better understanding of market research & why it is done. You only need to watch the second video until time stamp 3:48.
Knowing what you know now, have a go at answering the questions below.
When carrying out market research, what is the more cost-efficient type of research?
What is the most reliable and accurate source of information for statistics?
Large-scale surveys from statistical agencies.
News articles & journals.
Primary Research
Secondary Research
Let us look at a mini Case Study!
Press the arrow when you are ready to move on.
Bob is expecting a baby soon and is currently preparing for the nursery. He is struggling to choose the perfect colour for the nursery walls. So, he decides to research this matter. Let’s help Bob!
Hint: keep Bob's aims in mind as he conducts his research!
Next
Press 'Next' to start Bob's research journey.
Bob decides he wants to learn more about which paint colour will help keep his new baby (and Bob!) happy and energetic. Bob also doesn’t want to spend too much money as there is still a lot of baby stuff he needs to buy.
Have a think about what types of research you think he should do.Where should he find this information?
Press the arrow when you are ready to move on.
To narrow down his options, Bob wants to identify what each colour represents.
What resource should Bob look at?
Diary entries about the Great Fire of London
The Guardian newspaper
A colour psychology article
After reading the article Bob narrows it down to three colours.
What colour do you think is the best colour for Bob to choose based on these images from the article?
Orange
Yellow
Blue
Having decided what colour to use, Bob decides to ask his friends if they know any professional painters that they would recommend.
Bob goes on Facebook and private messages some friends. He asks them the same questions and records their answers.
Does this count as primary research?
Yes
No
Bob now wants to choose between two painters recommended by his friends. He decides to give them both a call and get a quote to see how much he’ll be paying.
What type of research has Bob just done?
Primary Academic Research
Secondary Academic Research
Secondary Market Research
Primary Market Research
Let's recap!
So now Bob has fulfilled both of his aims. Let’s have a recap on what steps he went through to conduct his research:
Secondary academic research: colour psychology to choose the right paint colour
Primary market research: talking to friends to see what painting services are good
Primary market research: talking to painters to get the best price he can
Press the arrow when you are ready to move on!
Now let’s explore the reliability of sources.
When doing research, you might feel overwhelmed by the amount sources that claim to have information you need. A key skill when conducting research is being able to distinguish between reliable and unreliable sources! Let explore this further with another example.
Next
Click the next button to move on when you're ready.
Jia wants to find out information on COVID 19 for her research project.
Take some time to look through these sources and find the best resources which you think Jia can use. Click on each icon to go to the website.
Press the arrow when you are ready to move on.
So, what is the best resource for Jia's research project?
Hint: there may be more than one correct answer.
The Onion
COVID19data
BBC
Press the arrow when you are ready to move on!
Node Summary
- Research is relevant to you on a daily basis!
- There are many types of research. The key ones are primary and secondary research.
- Look out for relevance! Is this resource related to your research aims?
- What about reliability? Check for the author/organisation that wrote or made it.
You have now completed this node!
Congratulations on finishing your Research Skills Node!
To return home and explore other topics, simply exit this node or click on the button below.
If you would like to review this node, click start over.
RETURN HOME
START OVER?
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Transcript
Introduction to Research
Welcome to the node on research skills!
Click start to begin.
START
You may get back to this slide by pressing this button
Here is what we will cover in this learning module.
Research Types
Summary
Welcome- You are Here!
Case Studies
Reflection
KnowledgeCheck
Click on the 'Knowledge Check' bubble when you're ready to get started.
A quick quiz.
Let's begin with what you already know about research - who knows, you might already be a pro!
Next
Press the yellow arrow button when you're ready to move on.
Q1. Have you done research before?
Yes
No
Q2. What resources do you use for research?
Social Media
None of these
Websites
People you know
Newspaper
Q3. What is research?
Copying and pasting information from the internet
The process of looking for and finding relevant information.
A career that involves doing scientific experiments.
Publishing work in scientific and academic journals
Well done!
That's right - in simple words, research is the process of looking for and gathering relevant information. The purpose of this is usually to investigate a topic in order to establish the facts and reach a conclusion.
Did you know that there are different types of research?
The types of research can be categorised by the methods used to do it or by the purpose of the research. Hover over the images below to find out a bit more.
Explore
When you're ready to move on, click on the explore button.
Primary vs Secondary Research
This short video is a great introduction to the differences between primary and secondary resesarch. You only need to watch from 2:00 to 6:55 to hear a good summary of the two types of research.
Next
Now that you've watched that...
Take some time to think of an example of 1) Primary research 2) Secondary research
Hint: Hover over the images on the right to give you some ideas.
Academic Research
This short video is a great introduction to the Scholarly or Academic Research! You only need to watch from 0:00 to 3:43 to hear a good summary of the research.
Now that you've watched that...
Have a go at this question about peer review.
What is the purpose of peer review?
To make the scholars more money
To prove one article is better than another
To review the research methods and readability
To assess the skills of an academic peer
Well done!
The purpose of peer reviewing is to review the research methods and readability!
Market Research
This is a type of research that is generally carried out by companies and businesses, who are trying to design or launch a new product. Watch the two short videos on the right to get a better understanding of market research & why it is done. You only need to watch the second video until time stamp 3:48.
Knowing what you know now, have a go at answering the questions below.
When carrying out market research, what is the more cost-efficient type of research?
What is the most reliable and accurate source of information for statistics?
Large-scale surveys from statistical agencies.
News articles & journals.
Primary Research
Secondary Research
Let us look at a mini Case Study!
Press the arrow when you are ready to move on.
Bob is expecting a baby soon and is currently preparing for the nursery. He is struggling to choose the perfect colour for the nursery walls. So, he decides to research this matter. Let’s help Bob!
Hint: keep Bob's aims in mind as he conducts his research!
Next
Press 'Next' to start Bob's research journey.
Bob decides he wants to learn more about which paint colour will help keep his new baby (and Bob!) happy and energetic. Bob also doesn’t want to spend too much money as there is still a lot of baby stuff he needs to buy.
Have a think about what types of research you think he should do.Where should he find this information?
Press the arrow when you are ready to move on.
To narrow down his options, Bob wants to identify what each colour represents.
What resource should Bob look at?
Diary entries about the Great Fire of London
The Guardian newspaper
A colour psychology article
After reading the article Bob narrows it down to three colours.
What colour do you think is the best colour for Bob to choose based on these images from the article?
Orange
Yellow
Blue
Having decided what colour to use, Bob decides to ask his friends if they know any professional painters that they would recommend. Bob goes on Facebook and private messages some friends. He asks them the same questions and records their answers.
Does this count as primary research?
Yes
No
Bob now wants to choose between two painters recommended by his friends. He decides to give them both a call and get a quote to see how much he’ll be paying. What type of research has Bob just done?
Primary Academic Research
Secondary Academic Research
Secondary Market Research
Primary Market Research
Let's recap!
So now Bob has fulfilled both of his aims. Let’s have a recap on what steps he went through to conduct his research:
Secondary academic research: colour psychology to choose the right paint colour
Primary market research: talking to friends to see what painting services are good
Primary market research: talking to painters to get the best price he can
Press the arrow when you are ready to move on!
Now let’s explore the reliability of sources.
When doing research, you might feel overwhelmed by the amount sources that claim to have information you need. A key skill when conducting research is being able to distinguish between reliable and unreliable sources! Let explore this further with another example.
Next
Click the next button to move on when you're ready.
Jia wants to find out information on COVID 19 for her research project.
Take some time to look through these sources and find the best resources which you think Jia can use. Click on each icon to go to the website.
Press the arrow when you are ready to move on.
So, what is the best resource for Jia's research project?
Hint: there may be more than one correct answer.
The Onion
COVID19data
BBC
Press the arrow when you are ready to move on!
Node Summary
You have now completed this node!
Congratulations on finishing your Research Skills Node!
To return home and explore other topics, simply exit this node or click on the button below.
If you would like to review this node, click start over.
RETURN HOME
START OVER?