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BEST PRACTICE PRESENTATION

KGTV Web

Created on May 12, 2021

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Transcript

BrightSpot basics:

Best practices for your online articles

Navigating your dashboard

Starting your article

Headline:

Sub-head:

Abstract:

  • Locations
  • Keywords
  • Impact
  • Not required
  • Should offer more context
  • Not a headline
  • Story summary

Adding media

How to add media:

  • Image and video search the same
  • Select Wheel Lead
  • Videos take about 5 mins. after Uplynk
  • Can upload image here

Sections and tags

Sections & Tags:

  • Should always have mobile, homepage showcases
  • Local news for all county stories
  • Use regional tags to get specific
  • Section should cover main franchise or tag

Keywords:

  • Use short phrases to reach a broader audience
  • Consider how people may search for your story
  • Include keywords that highlight story and location
  • Use keywords in headline, first few lines of your story
  • Be specific, not too specific

Question time!