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MARKETING CALENDAR 2021
Mónica
Created on May 10, 2021
If you want to boost your marketing strategy in 2021, you need a calendar to organize your campaigns. Here's an example that we hope will help you achieve your goals!
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Transcript
Happy New Year! And don't forget the post-holiday sales
January
Saving the best for last: Christmas, Hannukah, and more
December
Get after Black Friday and Cyber Monday
November
Fall is here, and Halloween is around the corner
October
Back to school season!
September
International Hashtag Day is in August
August
The Fourth of July is coming up
July
Summer has arrived!
June
Tell her how much you love her this Mother's Day
May
Easter is here! Take advantage of it
April
Important day: International Women's Day
March
Key day for sales: Valentine's Day
February
Marketing Calendar 2021
- In January everything is about New Year's resolutions and setting goals/objectives.
- Start by wishing your users a Happy New Year and take the opportunity to give a final boost to your holiday sales campaign.
- But above all, don't forget the sales! As you know, a lot of people plan to do their shopping on these dates, so plan your campaign carefully.
Start the year off on a good note...
01
January
- But that doesn't mean that February doesn't have some special dates that we can take advantage of.
- February has one of the most important sales dates of the year: Valentine's Day.
- February is definitely a month to consider when it comes to creating marketing campaigns
The excitement of the new year may have disappeared...
02
February
- March is an important month for the struggle for women's rights. International Women's Day is March 8.
- So take this opportunity to show a bit about your corporate side and share stories of the women in your company and how you support equality in the workplace.
March is for women
03
March
- For some, Holy Week is a time to celebrate religious tradition. For others, this is more of a perfect excuse to eat Easter foods and chocolate eggs.
- So, why not use it to unleash your creativity and hide a virtual Easter egg in your marketing campaigns to increase engagement this April?
Watch out for April Fool's Day!
04
April
- Mother's Day (and of course the other 364 days of the year) is perfect for giving mothers lots of love, flowers, and chocolate. So remember to think about the mothers of the world when planning your special offers and promotions.
- Another highlight is Star Wars Day. Whether you're a fan or not, there's no denying that this is a great social media occasion, so be sure to take advantage of it!
Many countries celebrate Mother's Day in May...
05
May
- For many companies, this means a drop in sales. People can't help but think about going on vacation. So don't be surprised if your marketing strategy's performance starts to decline.
- Does this mean that you should stop your email marketing campaigns? Absolutely not!
- In fact, summer can be the best time of year to stand out from your competitors and get in touch with your users.
It's getting hotter outside and summer is just around the corner...
06
JUNE
- Although we advise you to plan ahead in June, you may find it difficult to keep in touch with your users during the summer.
- Don't forget that there will be summer sales, a perfect time to boost sales that can be lower during the summer months.
- The long-awaited Tokyo Olympic Games, delayed by one year, begin. An event that usually brings together the best brands.
Vacation season has finally arrived!
07
July
- Summer is in full swing, but as the weeks pass, more and more people start coming home from their vacations. Therefore, it's the perfect time to address them with offers or promotions they may have missed.
- In addition to the closing of the Olympics, August is the month where we celebrate World Hashtag Day. An essential element in any social networking strategy you use.
August is usually a month of little activity in many countries...
08
August
- In fact, September sometimes looks like a second January. New goals, new projects and new marketing opportunities. Kids (and adults!) can't wait to buy their backpacks, pens, pencils, and agendas for the new school year.
- Take this into account and plan some marketing campaigns to reengage your customers after the summer with incentives such as special promotions, drawings and exclusive offers.
Back to school season!
09
September
- Autumn is officially here, and so is Halloween! This means that, both online and offline, monsters and other creatures could be around the corner, waiting to scare people.
- With some of the most important dates of the year just around the corner, it's time to start planning the strategy for the Christmas season and add a festive touch to our campaigns.
Halloween is just around the corner...
10
October
- Thanks to Black Friday and Cyber Monday, so it's time to get your machinery up and running!
- In other words, you should have these dates marked in red on your 2021 marketing calendar, as it's the best time for promotions and special offers before Christmas.
It is one of the strongest times of the year for B2C sales...
11
November
- It’s the season of Christmas shopping online.
- This is your chance to give you a final boost in the last quarter of the year, with campaigns and special offers for the holidays.
- But in December, it's not only about selling, but also participating in the festive atmosphere and thanking your clients for spending the year with you.
The end of the year and the most relevant thing is the Christmas campaign.
12
December