PLAN A DESIGN FOR MACRAME PRODUCTS

PLAN A DESIGN FOR MACRAME PRODUCTS

OBJECTIVES

After going through this module, you are expected to:

1. Distinguish different macrame products;

2. Analyze macrame packaging ideas;

3. Value macrame products.

RECAP

These are pointers to consider in creativity packaging of macrame products.

• HONESTY
• AUTHENTICITY
• SHELF IMPACT
• EXTENSIBILITY
• PRACTICALITY

Importance of Packaging Design

• Design

• Products

• Brand

• Function

• Creative

Terms to Remember

What Is Packaging Design?

Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a product in the marketplace. Ultimately, the goal of a packaging design is to meet marketing objectives by distinctively communicating a consumer product's personality or function and generating a sale.

7 Things to Keep In Mind When Deciding On Product Packaging Design

1. Branding Strategy

2. Production and Time

3. Have the Product Help Inspire Your Design

4. Make Packaging Practical

5. Keep Product Protection in Mind

6. Grab the Consumer's Attention

7. Trigger an emotional response

5 BASIC PRINCIPLES IN GOOD PRODUCT PACKAGING DESIGN

Principle 1: Packaging design is “the face” of a brand

Principle 2: Packaging design should be consumer-friendly

Principle 3: Creative packaging design

Principle 4: Packaging design should be multi-purpose

Principle 5: Pay attention to product packaging material

• What have you learned in this lesson?

• Why creative packaging is important?

Generalization

• How macrame products can help us in this time of pandemic?

• What values/behavior we should have in doing this activity?

Thanks you!