SWOT ZOMATO

SWOT ANALYSIS OF ZOMATO

ZOMATO

Started In- July 2008, Delhi NCR. o Founded By: Deepinder Goyal, Pankaj Chaddah Initially named- “FoodieBay” In November 2010 it was renamed as“ZOMATO” Parent Company - Info edge o Category - Mobile Application Based o Sector - Food & Restaurant guide

Tagline/ Slogan - Discover great places to eat around you  USP - Content is what sets Zomato apart – The restaurant & nightlife guide with menus, pictures and map locations. Segment - Young population, working professionals looking for information of restaurants.Target Group - All Smartphone Users Positioning - Zomato provides the “guide” or the “discovery” experience of restaurants & food guide

MISSION - Our mission is to ensure nobody has a bad meal They do this by – Helping people discover great places around them. Building amazing experiences around dining. Enabling restaurants to create amazing experiences

VISION ZOMATO IS USED BY MILLIONS EVERY DAY TO DECIDE WHERE TO EAT IN OVER 10,000 CITIES ACROSS 23 COUNTRIES. IN A FEW YEARS, WE SHOULD BE ABLE HELP POINT YOU TO A GREAT PLACE TO EAT NO MATTER WHAT PART OF THE WORLD YOU'RE IN.

STRENGTH

• Evergreen industry
• Fast Expansion
• Fantastic design of the app
• Number of users
• Focused approach
• Fantastic marketing

WEAKNESS

• Security issues for the app
• Still a lot of expansion required
• Not customized for each target market
• Work inefficiency
• High staff turnover

oppourtunity

• Further expansion
• Cloud restaurants
• Creating a community
• Adoption of the internet and Smartphones

THREAT

• Google’s schema module
• Market followers and challengers
• Lack of clear rules and regulations - Changes in government policy can easily affect the business model
• Business model can be easily imitated by other players

Thanks!