CAPTURE BANTAYAN

GROUP 3

BANTAYAN ISLAND

CEBU,PHILIPPINES

PRESENTORS: GUEGUE,JESSA MAE DATOG,CECILLE PABULOS,CHEIRLYN ROSH PEREZ,JADE ANNE ROCA,PATRICIA MARIE SALABAO,JOHN GERALD

I. Background of the Destination 1.1 General Information - Name of City/Municipality, Location

City: Cebu City Municipality: Bantayan Location: Bantayan Island is an island located in the Visayan Sea, Philippines. It is situated to the west of the northern end of Cebu island, across the Tañon Strait. Bantayan Island in Cebu got its name from the term Bantayan sa Hari, which means "Watchtowers of the King." Eighteen watchtowers were built here during the time of the 22nd Governor-General Sebastian Hurtado de Corcuera when Moro pirates raided the island looking for slaves. Bantayan Island, located at the northernmost tip of Cebu, boasts stunning beaches and eco-tourism sites where you can do sightseeing, swimming, cliff diving, island-hopping, kayaking, and even skydiving. Folklore says that the people would shout the word "Bantayan!", which means to "keep watching," eventually inspiring the island’s name.

1.2 Geography1.2.1 Physical Features

Bantayan is the main and largest island of the Bantayan island group that lies close to the geographical centre of the Philippine archipelago.The island area is 42.00 sq mi. The island is mostly covered with coconut palms; the elevation is mostly below 30 ft, with only one taller hill, at 90 ft, in barangay Atop-atop. The towns of Santa Fe, Madridejos and Bantayan make up the entirety of Bantayan Island. Santa Fe takes pride in its beautiful white sand beaches, the perfect location to capture the rising sun. Commonly known as Lawis by the locals, Madridejos, on the other hand, possesses a different kind of charm. It is not just known as a fishing town but is also noted for its rich and colorful past. Bantayan is also where Saints Peter and Paul Church is located. According to historians, the said church was the first parish to be established in all of Cebu by the Augustinian monks in 1580.

1.2.2 Biological Features

The common wolf snake can occasionally be found on the island. The following list shows birds whose presence has been verified:

• Pacific reef herons are medium-sized herons,
• Chinese egret
• Striated heron (Butorides striata)
• Grey plover or black-bellied plover (Pluvialis squatarola)
• Greater sand plover (Charadrius leschenaultii)
• Eurasian whimbrel (Numenius phaeopus)
• Black-tailed godwit (Limosa limosa)
• Esser frigate bird (Fregata ariel)
• Pied harrier (Circus melanoleucos)
• black-chinned fruit dove (Ptilinopus leclancheri)
• Sunda collared dove (Streptopelia bitorquata)
• island swiftlet, also known as the Caroline swiftlet
• collared kingfisher (Todiramphus chloris)

1.3 Population1.3.1 Demographic Profile

• The total population of Bantayan Island is 120,447. The age group with the highest population in Bantayan is 5 to 9, with 9,645 individuals. Conversely, the age group with the lowest population is 80 and over, with 696 individuals.
• aged 14 and below - 35.16% (27,809)
• aged 15 up to 64 - 59.10% (46,741)
• aged 65 and over, total 5.73% (4,534)

LANGUANGES: Hiligaynon (from western Negros and Iloilo), Boholano (from Bohol), Masbateño (from Masbate), Waray-waray (from Leyte and Samar) and mostly native Cebuano (from Cebu). However, Bantayanons has its own words such as “kakyop” (yesterday), “sara”(today) and “buwas” (tomorrow). RELIGION: Majority of the Bantayan Islands population are Roman Catholic by roughly 90%.

1.3.2 Ethnic Groups

• Badjao and the Ati and there are indigenous people living in Cebu but not as a community, like those that belong to tribes like the Higaonon, Manobo, Mansaka, Mangyan, Blaan, Maranaw, Tausug, Sama, Bukidnon, etc.
• The classification of natives was: Indio (Christian), Moro, and infidels. This erroneous religious ethno-classification was also used during the American colonial rule when a Bureau on Non-Christian Tribes was created.
• 5,000 people with indigenous tribal origin by blood. They are forming associations called Alimaong.

1.3.3 Employment

Tourism is basically one of Bantayan’s main source of income. Although there are some small-scale industries in the island, tourism, along with fishing and agriculture,is what really drives the economy there. Tourism, fisheries, and poultry are the island’s three main economic drivers, with tourism being the island’s top contributor to the local economy.

1.4 Major Industries

Tourism is basically one of the main sources of income of Bantayan Island and probably the island’s major industry as well as small hotels and lodging where tourists stay and restaurants where the tourists will eat for the rest of their vacation on the island. Although there are some small-scale industries in the island, tourism, along with fishing and agriculture, is what really drives the economy there.

1.5 Major Tourist Attractions - Descriptions, Historical background

PARADISE BEACH

VIRGIN ISLAND

St. Peter and Paul church

Omagieca Mangrove Garden

Kinatarkan Island

Fort of Kota Park

Bontay Baywalk

Kinatarkan Island

Fort of Kota Park

Bontay Baywalk

Ruins Cliff Diving Spot

OGTONG CAVE

Santa Fe Butterfly Garden

MARIKABAN BEACH

1.6 Tourism and Hospitality Service Industries – hotels, restaurants, resorts, spas etc.

Resorts

Hotels & Restaurant

• Marlin's Beach Resort
• Kota Beach Resort
• Sunshine Bantayan Garden Resort
• Ogtong Cave Resort
• La Playa Estrella Beach Resort

• CouCou Bar Hotel and Restaurant
• Casa Isabel Hostel
• Jumema Apartment

1.7 Food Culture and Current Gastronomic Offers

Gastronomic Services:

• Sarapoi
• Bantayan Burrito Company
• Cafe Mare
• Stumble Inn

Current Gastronomic Offers:

• Puto Balanghoy
• Puso
• Dried Danggit
• Chicken Vindaloo Curry
• Quesadilla
• Tago-Angkan
• Wasay-wasay (Fresh Black Lip Oyster)

1.8 Destination Access - (reference point is Manila)

Destination Access:1. Fly to Cebu.2. Take a Bus to the North Bus Terminal3. At the North Bus Terminal, board a Ceres bus bound for Hagnaya Port.4. Board the Island Shipping or Super Shuttle ferry bound for Santa Fe Port. 5. At Santa Fe Port, follow the covered walkway to the Tourism Office. 6. Take a tricycle to your resort.

1.9 Infrastructure (Support Services and Utilities)

• The Bantayan Island Power Corporation (BIPCOR)
• The technology group Wärtsilä will also deliver engineering and equipment (EEQ) to a 23 MW power plant to the island of Bantayan, located in Cebu in the Visayas Region of the Philippines.
• Authorities have agreed to open up the coastal areas for new construction while maintaining a core protected area of 540 hectares inland, following a long running campaign by residents and business owners to have the protected status removed to allow for development (1,334 acres).
• All of the freshwater for the more than 120,000 residents of Bantayan and 22 neighboring islets in Cebu province, central Philippines, comes from an aquifer replenished by rainfall.
• With the COVID19 pandemic, demand for the valuable resource has increased in this expanse of clear blue marine waters, as people try to avoid contamination by hand washing and cleaning frequently.

II.DESTINATION MARKETING

2.1 Project Name

CAPTURE BANTAYAN

2.2 Mission & Vision

Vision

In five years, we want to be the best supplier of premium services while both maintaining and improving the island's physical attractiveness.

Mission

Our goal is to reinvent and preserve the physical beauty of our tourism without compromising its natural and local environment.To provide tourists with the finest possible service and experience.

Objectives

• To provide competitive products and services conforming to customer needs and expectations first time, on time, every time.
• To enhance the company's ability to consistently meet our customer's needs, by improving organizational and team effectiveness. Quality is judged by the customer.
• To support sustainable tourism activities and relevant capacity building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity and ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities, particularly in developing countries.

2.3 Promotional Strategies

LOGO

SLOGAN

Inviting INFLUENCERS

ADVERTISING

POSTERS

WEBSITE

Program: Capture Bantayan(Escaping to the fine white paradise )

• Snorkeling
• Adrenalin pumping Skydiving in Paradise
• Check-out Omagieca Mangrove Garden
• People watch at Bantayan’s Baywalk
• Enjoy resort facilities as learning to Kite Surf
• Beach bumming in Bantayan’s Marikaban Beach
• Visit Bantayan’s offshore Island
• Bike Rental to explore the Island Dip inside Ogtong Cove

2.4 Target Market

Our target market consists of any Gender, and mostly ranging from age of 25 to 70 years old and has at least an income of 30k each.

• Families – International or domestic. Parents who have a monthly income of 60k up and in any gender.
• Millennials - Ages from 25 to 30 year old and has 30k and up monthly salary are the ones who have major tourist locations on their list of places to visit.
• Honeymooners - The commonly found visitors in a beach resort especially newly married couples, engaged couples, or people in a serious relationship. Most likely at ages of 30 to 40 years old, has an income of 50k monthly.
• Backpackers - . Mostly ages from 25 to 30 years old with a monthly income of at least 30k per month.

2.5 Trends and Influences

The trends and influences that may affect our target market are some of travel trends like any other activity far from water and sand. Trends can be the types of destinations like Mountains where tourists can hike and relax while watching the clouds, Historical and Heritage sites, Museum, Entertainment parks, Wildlife sanctuary and lastly, Botanical gardens which are very popular these days that some people especially Filipinos are really into plants.

2.6 Competitive Advantage

• Escape the commercialism• More beaches around the Island

2.7 Packages

FLYERS

Itinerary for Bantayan Tour:

Day 1: 4:00 AM – NAIA (Manila) 5:30AM – ETA Hagnaya Port / Can take breakfast on your way to the port 6:30AM – Ferry Departure from the Port 8:00AM – ETA Santa Fe Bantayan / Start of Tour 11:00AM – Early Check in (depending on the availability of the room) 12:00PM – Lunch 1:00PM – Virgin Island Hopping 5:00PM – Back to hotel 6:00PM- Dinner Day 2: 7:00AM – Wakeup call / Breakfast 8:00AM – 12:00NN – Island Tour (stated destinations) 12:00NN – Hotel Check out 1:30PM – Depart Sta Fe Port 2:30PM – Arrival Hagnaya going back to the city 4:00PM – Arrival Cebu City or Mactan Airport 6:30PM NAIA (Manila)

PAYMENT A refundable and transferable 50% down payment of the total package is required to process the reservation for you. We accepts payment through: Money transfers Bank transfers, and ONLINE payments using credit cards or debit cards. CANCELLATIONS AND REFUNDS If a booking cancellation is received at least 5 days before the date of travel, 80% of the paid down payment WILL BE REFUNDED. Cancellations received less than 5 days or 48 hours will not be honored and will not be refunded.

III. Food Tourism Development

3.1 Introduction

Some people really love exploring different cuisines around the world but some don’t and they just usually stick to their comfort. The Filipino style of cooking and the food associated with it have evolved over the centuries from the Austronesian origins to mix cuisine of Malay-Indonesian, Indian, Japanese, Chinese, Spanish and American in line with the major waves of influence that had enriched the cultures of the archipelago, as well as other adapted to indigenous ingredients and the local plat.Bantayan Island’s gastronomy is not just focused on expensive dining with gorgeous table cloth. Some people may still prefer eating street foods or eating with their bare hands and if you are going to stay in Bantayan, you can also find your favourite street foods there.

3.2 Mission

To showcase the different food varieties that the island can offer to the travelers from different countries and make them experience the uniqueness of the foods in the Island of Bantayan and serve the tourists at high quality with a reasonable price.

3.3 Vision

Our vision is to be recognized as one of the Islands in the Philippines that has secured food services in the next 5 years and serves a unique food experience to the travelers

3.3 Project Objectives

• To always aim for tourist’s satisfaction.
• To establish a strong relationship between customers.
• Provide the best quality foods to the tourists at a level of 99% above.
• Maintain clean and hygienic food products.
• To create many employment opportunities.

3.4 Gastronomic Products and Services

Gastronomic Products

Pusô

Puto Balanghoy

Dried Danggit

Quesadilla

Tago-Angkan

Chicken Vindaloo Curry

Wasay-wasay (Fresh Black Lip Oyster)

Gastronomic Services

Bantayan Burrito Company

Sarapoi

Cafe Mare

Stumble Inn

3.5 Competitive Advantage

3.6 Market Characteristic

Considering the wider diversity of pleasure markets, Bantayan Islands has various market segments with regard to various needs and lifestyles of different customers in various regions. Generally, It is focused to meet the needs of their customers in order to enhance sustained relationships with their customers.

-Aside from being a beach destination, Bantayan Island is also a fishing community. It plays as Cebu’s fishing grounds, supplying fresh catch to towns and provinces as far as Manila and Mindanao. - An escape to commercialism

3.7 Promotional Strategies

• Website • Tarpaulin • Social media advertising

3.8 Tourism and Culinary Packages (Route)

FLYERS

SLOGAN

IV. Implementation, Monitoring and Evaluation

4.1 Health, Safety and Security

• Book and pay (100%) with one the accredited establishments
• Get your QR-Code (issued by the booked Establishment), safe the QR-Code on your phone or print it out.
• Bring a Valid ID or Passport
• Book a Round Trip shipping or airline ticket
• Pay the terminal and ecological fee at the port of arrival
• For tourists outside Cebu Province: Valid Medical Certificate (issued by a reputable doctor and within seven (7) days prior to travel date)
• The concerned establishments will be implementing a proper cleaning and disinfection in the work spaces.
• Hand sanitation and temperature check will be performed to every guest and employee.

Security Protocols :

• A 24 hour surveillance camera must be implemented in different areas of the island resort.
• Establishments use different kinds of screening equipment to check carry-on items and check to identify hidden weapons and other hazards that are not allowed.
• The local police department coordinates with establishments to harden the preventive security measures around the island.

FOOD SAFETY PROCEDURES

1. Conduct a hazard analysis – The first food safety procedure is to conduct a hazard analysis. This involves evaluating and identifying all the potential hazards that may arise during the food preparation. 2. Determine critical control points – This is the point in time in which it must apply control in order to eliminate possible food safety hazards. This is to identify where hazardous contamination could occur 3. Establish critical limits – It is important to establish minimum or maximum limits that must be met to remove or reduce the hazard to a safe level. Establishing critical limits at every CCP gives the staff strict, easy-to-follow guidelines to help them understand how to keep food safe. 4. Establish monitoring procedures – The concerned establishments need to provide employees with a way to check that each limit has been met. Putting monitoring procedures in place is the most effective way to identify where, when, and with whom something may have gone wrong.

4.2 Protection of the Natural Environment

• Philippine authorities are preparing to lift the protected wilderness area status of the Bantayan island group.
• Imposed in 1981 to limit the construction of buildings and infrastructure on the main island of Bantayan and 22 nearby islets.
• Residents are prohibited from owning titles to the land.
• A long-running campaign by residents and business owners to have the protected status lifted to allow for development has culminated with authorities agreeing to open up the coastal areas for new development while retaining a core protected area inland of 540 hectares (1,334 acres).
• The area under protection should be expanded to safeguard the island group’s sole source of fresh water from contamination, saltwater intrusion, and blockage.

4.3 Visitor Management

Tour of Bantayan Island, focused on its food and traditional culture. The carrying capacity traveling with the island is just 15 people or fewer means you'll get personalized attention from your guide and the opportunity to ask plenty of questions. Do a food tasting of traditional local foods to learn about the culinary culture and fill your belly. Round-trip transportation is provided, which makes for a convenient door-to-door experience.

• Small group tour of just 15 people or fewer
• Learn about Bantayan Island through guided commentary
• Lunch, food tasting, and snacks included
• Pickup and drop-off in Bantayan Island hotels

4.4 Waste Management

According to LGU-bantayan (2020) The municipality of Bantayan, Cebu takes their relationship with Mother Earth to the “next level” as they signed a commitment to enhance the implementation of solid waste management in their municipality. The move was initiated through the leadership of Bantayan Mayor Arthur E. Despi together with the officials of the said Local Government Unit (LGU).

• Measure your waste
• Reduce
• Reuse
• Recycle
• Collection services
• Separating waste

4.5 Important Issues, Challenges and Opportunities

LONG TERM• The increasing pressure for development in Bantayan Island led to the study of the water resources status. Two parameters were considered vital in the study, these are the quantity of useful groundwater reserve and the water quality. • While the COVID-19 pandemic has stalled congressional deliberations on the lifting of Bantayan’s protection status, Ango has organized a campaign to educate residents and to prompt the DENR to include the water table under its protection mantle.He says 540 hectares isn’t enough to preserve Bantayan’s water supply in the long term. • Threat of contamination SHORT TERM • Development of water resources for domestic and agro-industrial consumption requires judicious land use planning and regulation of groundwater extraction. • Demand for the precious resource in this expanse of clear blue marine waters has surged with the COVID-19 pandemic.

4.5 Important Issues, Challenges and Opportunities

OPPORTUNITIES • Philippine authorities are preparing to lift the protected wilderness area status of the Bantayan island group in the central Philippines. • The status, imposed in 1981, limits the construction of buildings and infrastructure on the main island of Bantayan and 22 nearby islets, and prohibits residents from owning titles to the land. • A long-running campaign by residents and business owners to have the protected status lifted to allow for development has culminated with authorities agreeing to open up the coastal areas for new development while retaining a core protected area inland of 540 hectares (1,334 acres). • Residents can’t own the land or receive titles for it, Meñoria says. • Safeguard the island group’s sole source of fresh water — the rain-fed aquifer on Bantayan — from contamination, saltwater intrusion, and blockage.

4.6 Sustainable practices

• The School of the SEA’s rooftop (a small community in Sta. Fe)
• Seaweeds farming budget.
• Marine Protected Areas.
• A Robust Recycling System.
• Community groups on social media.

4.7 Marketing Cost

4.8 Return On Investment

THANK YOU!