TECH 5110 Early Adopters Case
Proposal by:Wiser
Hailey Baek Juan Arango Lala Bregvadze Mehma Bhasin Niki Agrawal
Spring 2021
Wiser
A waitlist for your virtual "coffee chats"
A waitlist platform that allows experts to take impromptu calls with pre-approved mentees during their downtime
Here is how it works
St 1
Step 1
Customer Persona
Mentor - How I became an entrepreneur at 66
(TED TALKS)
Investor
(startups funding, VC)
CEO, Top executive of the 2020
(Big company)
A Lot Of People Desire To Meet Them!
All 3 Have Lack Of Time!
How to Incentivize
How to Incentivize
Demonstrate how the product will:
1. Save them time
2. Create space for more conversations
Usage of personal network & references
Promotions / Discounts for Premium Account
Make them feel exclusive:
Offer private/closed club-style internal network of mentors/executives/investors existing on the platform
Make them feel they’re making a positive impact
Value and Growth Hypothesis
Value Hypothesis
Making mentors' free time meaningful
Mentors don't have to block out time on their calendar and can reduce the back and forth of scheduling a call
Mentees get greater access to field experts, successful CEOs and VCs
Growth Hypothesis
We will find the first 20 mentors through personal network and Cornell network
Drive word of mouth through social media
Mentees will keep coming back to the app as the product continues to attract new mentors
Initial Contracts
Initial Contracts
to close Early Adopters
Terms & Conditions
- Basic guildines for app/platform usage
- Basics of security
- Protection against unauthorized access, etc.
- Disclaimers w.r.t. unforeseen circumstances (servers down, hacks, etc.)
Privacy Agreement
- Agree to receive phone calls/SMS notifications
- Public Client Profile - all information provided by the user to the platform is subject to internal use for future marketing and/or mentor-mentee matching purposes
Alpha and Beta Programs
Alpha and Beta Programs
To acquire Early Adopters
Main assumption to validate:
“Impromptu calls between experts and mentees is a more time-efficient way to communicate. "
Alpha Program
Manually setting up impromptu virtual coffee ☕️ chats between a Cornell Professor and a Student.
Strategy
No app needed, a landing page is sufficient A small database of Cornell Professors for mentors. A list of Cornell students, name and phone number.
Resources
Mentors contact someone from Wiser when available. Wiser sends a mass SMS to students. First to reply gets a zoom link to talk with the mentor
Logistics
Cheapest and easiest way of validating the main assumption.Cornell is a great environment full of admirable world leader experts in their fields and amazing students eager to learn from them.
Beta Program
Pinging 📲 mentees when mentors tell us. Acquire the first few customers by word of mouth.
Strategy
MVP app with basic features. No video chat yet. New mentors and mentees can register through the app. Send push notifications to app users.
Resources
Mentors through the app can trigger push notifications to mentees, and first user to respond gets the chat link.
Logistics
Open registration to any user and expand our early adopters mentees outside Cornell by referral programs.
Thank You!
Wiser - Early Adopters
Juan Esteban Arango
Created on April 30, 2021
Final Presentation for Cornell Tech Early Adopters Class
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Transcript
TECH 5110 Early Adopters Case
Proposal by:Wiser
Hailey Baek Juan Arango Lala Bregvadze Mehma Bhasin Niki Agrawal
Spring 2021
Wiser
A waitlist for your virtual "coffee chats"
A waitlist platform that allows experts to take impromptu calls with pre-approved mentees during their downtime
Here is how it works
St 1
Step 1
Customer Persona
Mentor - How I became an entrepreneur at 66 (TED TALKS)
Investor (startups funding, VC)
CEO, Top executive of the 2020 (Big company)
A Lot Of People Desire To Meet Them! All 3 Have Lack Of Time!
How to Incentivize
How to Incentivize
Demonstrate how the product will: 1. Save them time 2. Create space for more conversations
Usage of personal network & references
Promotions / Discounts for Premium Account
Make them feel exclusive: Offer private/closed club-style internal network of mentors/executives/investors existing on the platform
Make them feel they’re making a positive impact
Value and Growth Hypothesis
Value Hypothesis
Making mentors' free time meaningful
Mentors don't have to block out time on their calendar and can reduce the back and forth of scheduling a call
Mentees get greater access to field experts, successful CEOs and VCs
Growth Hypothesis
We will find the first 20 mentors through personal network and Cornell network
Drive word of mouth through social media
Mentees will keep coming back to the app as the product continues to attract new mentors
Initial Contracts
Initial Contracts
to close Early Adopters
Terms & Conditions
Privacy Agreement
Alpha and Beta Programs
Alpha and Beta Programs
To acquire Early Adopters
Main assumption to validate:
“Impromptu calls between experts and mentees is a more time-efficient way to communicate. "
Alpha Program
Manually setting up impromptu virtual coffee ☕️ chats between a Cornell Professor and a Student.
Strategy
No app needed, a landing page is sufficient A small database of Cornell Professors for mentors. A list of Cornell students, name and phone number.
Resources
Mentors contact someone from Wiser when available. Wiser sends a mass SMS to students. First to reply gets a zoom link to talk with the mentor
Logistics
Cheapest and easiest way of validating the main assumption.Cornell is a great environment full of admirable world leader experts in their fields and amazing students eager to learn from them.
Beta Program
Pinging 📲 mentees when mentors tell us. Acquire the first few customers by word of mouth.
Strategy
MVP app with basic features. No video chat yet. New mentors and mentees can register through the app. Send push notifications to app users.
Resources
Mentors through the app can trigger push notifications to mentees, and first user to respond gets the chat link.
Logistics
Open registration to any user and expand our early adopters mentees outside Cornell by referral programs.
Thank You!