Communication Codes

The ART OF EMOTION

01. Semiotics

Why semiotics?

In order to understand the cultural process as an act of communication, essentially.

02. Overview

Semiotics

Ferdinand de Saussure (1857-1913)

Charles Peirce (1839-1914)

Two approaches to the new field that is identify by the

SIGN

So, Semiotics studies all cultural processes as communication ones

This, results in the code-message dialectics

03. What is a code?

Specifics

Basic definition

Vital element in the communication process

A system of signs and figures that create a meaning sent by the sender and receive by the receiver

The codes are adopted by the interlocutors according to the context in which they find themselves

04. The code as foundation

Umberto Eco's Model

(Source) Sender

Code

Sub-Code

Message, sent as signifier carrying a particular meaning

Chanel

Message, issued as a signifier

Receiver

Code

Sub-Code

Message, issued as a meaning

05. Types of Codes (basic)

Visual Code

• It is received through sight.
• The receiver must see the signal that the sender sends.
• Do not confuse seeing with reading.

05. Types of Codes (basic)

LINGUISTIC CODE

• The receiver must know the language that the sender sends.

• It is based on human language.

05. Types of Codes (basic)

GESTUAL CODE

• Human gestures.

• Use of facial gesture resources to express feelings.
• Extension of arms, hands, body language.

05. Types of Codes (basic)

HEARING CODE

• It is received through the ear.

• The receiver must be attentive to receiving and understanding the message.

• It generates sensations, mental images and sound vibrations.

05. Types of Codes (basic)

WRITTEN CODE

• Requires written structures.

• The receiver must understand the language.

• It has endured through time.

My life closed twice before its close Emily Dickinson - 1830-1886

Cenizas Alejandra Pizarnik - 1936-1972

La noche se astilló de estrellasmirándome alucinada el aire arroja odio embellecido su rostro con música. Pronto nos iremos Arcano sueño antepasado de mi sonrisa el mundo está demacrado y hay candado pero no llaves y hay pavor pero no lágrimas.

¿Qué haré conmigo? Porque a Ti te debo lo que soy Pero no tengo mañana Porque a Ti te… La noche sufre.

My life closed twice before its close— It yet remains to see If Immortality unveil A third event to me So huge, so hopeless to conceive As these that twice befell. Parting is all we know of heaven, And all we need of hell.

06. Types of Codes (advanced)

Perception Codes

• Studied by psychology of perception. They fix the conditions for a satisfactory perception.

What are the ways in which we percived phenomena?

06. Types of Codes (advanced)

Recognition Codes

• They structure blocks of perceptual conditions in recognizing units that act as meaning blocks. Based on this meaning blocks it is possible to identify objects or to remember them.

06. Types of Codes (advanced)

Transmission Codes

• They structure the conditions which allow sensation, useful to the ends of an image’s determined perception: how an image conveys a materiality?

06. Types of Codes (advanced)

Tonal Codes

• Systems of facultative variants made conventional. What is the connotative quality of an image?

06. Types of Codes (advanced)

Icon Codes

• Based on percetible elements fullfil within the transmission codes.

Icon statements

Figures

Signs

06. Types of Codes (advanced)

Iconographic Codes

• They choose the meanings of icon codes as signifiers, in order to convey high complex and culturized statements.

Commedia, Canto Primo

Nel mezzo del cammin di nostra vita mi ritrovai per una selva oscura ché la diritta via era smarrita. Ahi quanto a dir qual era è cosa dura esta selva selvaggia e aspra e forte che nel pensier rinova la paura!

06. Types of Codes (advanced)

Taste and Sensibility Codes

• Stablish (with a great deal of variety) the connotations carried by the iconic statements of the preceding codes.

06. Types of Codes (advanced)

Rethoric Codes

• Appear as normalizing icon solutions, embodied and absorbed by the body social and transformed into models or communications norms.

06. Types of Codes (advanced)

Stylistic Codes

• Some determined original solutions, that could be either codified by Rhetoric or been created one single time, which persist to carry a stylistic achievement, the watermark of an author, or the common realization of an emotive frame.

06. Types of Codes (advanced)

Unconscious codes

• They structure determined iconic or iconological, rhetoric or stylistic, configurations that, by norm, are capable of stimulating specific reactions and express psychological situations.

07. Bibliographical sources

• Eco, U. (1986) La Estructura Ausente. Editorial Lumen.