THE HISTORY OF COCA-COLA
Maria João Gomes nº20 Mariana Correia nº22
In the 8th of May of 1886, a chemist named John Pemberton invented a drink, made iniciatly with caffeine and cocaine, that he called Coca-Cola.
At the time, only 9 bottles were sold a day at Jacob's Pharmacy.
Logo evolution of Coca-Cola
1890-1891
1887-1890s
1941-1960s
1958-1960s
1947-1960s
1969
2007
1982
2003
2013-2014
2016
1902-1916
1915
1957
1991
1994
2007
2016
1899-1902
Marketing evolution of Coca-Cola
In the image to the right, you can see the first ever calendar Coca-Cola used to advertise Coke, in 1891.
Believed to be the first coupon of this brand, the ticket provided a free glass of Coca-Cola. It was first distributed in 1888 to help promote the inovative drink.
Coca-Cola, at its early stage, invested in magazine ads, where the population could see and get to know about the brand and the product.
Also, to further promote the brand, Coca-Cola started sponsoring radio programmes and even making their owns, with famous celebrities.
This wall, made in 1943, was also a very promissing strategy to advertise Cola-Cola. As people walked by the street, they could easily see the painting on the wall and get curious about the product being displayed.
Among one of the first marketing posters was artist Haddon Sundblom's 'Yes' poster, which remains a reference in design today. The poster features a woman smilling and sitting down in her vintage swimwear as a man passes her a bottle of Coca-Cola. Due to the huge success of this campaign, it became a multiple-award wining billboard.
The neon sign, located in its founding city of Atlanta, it is one of the city’s biggest landmarks. In the spring of 2003, a new and upgraded sign was unveiled; however the icon sign is still a familiar face to anyone who has visited the city.
The company also sponsored the 1928 Olympic Games in Amsterdam, and has been supporting the event ever since, becoming the longest-standing partner of the Olympic Movement. The beveradge refreshes Olympic athletes, officials and spectators throughout the Olympic Games.
Since 1979, Coca-Cola has been participating in the very famous Super Bowl commercials. The brand, by investing in multiple ads throughout the years, began gaining more recognition and popularity, making Coca-Cola the perfect drink to watch the big event.
1931
The popular myth that Santa Claus always has his classic long white beard and red outfit is all due to Coca-Cola. However, this image is not accurate at all; actually, the Santa Claus you recognize today was created by Haddon Sundblom, an artist who made Santa’s first appearance in Cola advertising by drawing inspiration from Saint Nicholas’ image.
1971
This commercial has a unique story: Bill Backer, at the time, creative director of Coca-Cola, had planned a trip to London, but due to bad climate conditions, he wasn't able to fly. He and the rest of the passengers were very upset, when a bottle of Coke managed to calm them down and bring them together. That's when Bill had this idea and quicly made a song to advertise the campaign, saying that “Coca-Cola is not just a beverage, it’s a common connection between the people of the world.”.
1993
This commercial also has an interesting story. Creator Ken Stewart, just by looking at his Labrador Retriever, who resembled a polar bear, was inspired and the idea for "Northern Lights" was born. They studied carefully the movements and actions of real polar bears to incorporate in the commercial and it took about 12 weeks to be made.
2014
In 2014, Coca-Cola launched its "Share a Coke" campaign, in which it replaced its iconic brand name with one of the 250 most popular American names on the labels of Coca- Cola bottles. After the huge success, the brand gave this campaign some modifications. In 2016, instead of names, there were popular song lyrics and, in the following year, over 75 holiday destinations.
Maria
Mariana
COCA-COLA IN PORTUGAL
1977
1927
1953
However, the beveradge was forbidden and only in the year of 1977 Coca-Cola finally started to be sold in Lisbon.
The singer Amália Rodrigues was invited to the american programme “Coca-Cola Time”, hosted by Eddie Fisher. She sang “Abril em Portugal”, making fado known internationally after the brilliant performance.
Coca-Cola was just starting to operate and sell the drink in Portugal. The brand needed a catchy slogan to promote Coca-Cola so they hired, Fernardo Pessoa, at the time working in a publicity agency. He quicly came up with the slogan: “Primeiro estranha-se, depois entranha-se”.
Did you know?
Thirsty consumers around the globe enjoy
Coca‑Cola Company products 1.7 billion times every
single day- about 19,400 beverages every second.
Curiosities
2010
2005
1990
1980
1953
Since 2010, the company has made a few changes in order to offer solutions to multiple issues such as human rights, water security, greenhouse gas emissions reduction, and women's empowerment.
In this year, Coca-Cola’s original formula was modified to give fans a sugar and calorie free edition, creating Coca-Cola Zero.
The World of Coca-Cola, a museum showcasing the history of the Coca-Cola Company, saw around nine million visitors during its years of operation, becoming Atlanta's most visited indoor attraction.
In the movie “The Gods Must Be Crazy”, a bottle of Coca-Cola represents the enormous diferences between African culture and the Western developed world, portrated in a funny and comical situation.
Lettie Pate Evans joined the Executive Comittee of Coca-Cola and becomes the first ever woman to work in a board of directors of a large company.
THE HISTORY OF COCA-COLA
Maria João Gomes nº20 Mariana Correia nº22
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Transcript
THE HISTORY OF COCA-COLA
Maria João Gomes nº20 Mariana Correia nº22
In the 8th of May of 1886, a chemist named John Pemberton invented a drink, made iniciatly with caffeine and cocaine, that he called Coca-Cola.
At the time, only 9 bottles were sold a day at Jacob's Pharmacy.
Logo evolution of Coca-Cola
1890-1891
1887-1890s
1941-1960s
1958-1960s
1947-1960s
1969
2007
1982
2003
2013-2014
2016
1902-1916
1915
1957
1991
1994
2007
2016
1899-1902
Marketing evolution of Coca-Cola
In the image to the right, you can see the first ever calendar Coca-Cola used to advertise Coke, in 1891.
Believed to be the first coupon of this brand, the ticket provided a free glass of Coca-Cola. It was first distributed in 1888 to help promote the inovative drink.
Coca-Cola, at its early stage, invested in magazine ads, where the population could see and get to know about the brand and the product.
Also, to further promote the brand, Coca-Cola started sponsoring radio programmes and even making their owns, with famous celebrities.
This wall, made in 1943, was also a very promissing strategy to advertise Cola-Cola. As people walked by the street, they could easily see the painting on the wall and get curious about the product being displayed.
Among one of the first marketing posters was artist Haddon Sundblom's 'Yes' poster, which remains a reference in design today. The poster features a woman smilling and sitting down in her vintage swimwear as a man passes her a bottle of Coca-Cola. Due to the huge success of this campaign, it became a multiple-award wining billboard.
The neon sign, located in its founding city of Atlanta, it is one of the city’s biggest landmarks. In the spring of 2003, a new and upgraded sign was unveiled; however the icon sign is still a familiar face to anyone who has visited the city.
The company also sponsored the 1928 Olympic Games in Amsterdam, and has been supporting the event ever since, becoming the longest-standing partner of the Olympic Movement. The beveradge refreshes Olympic athletes, officials and spectators throughout the Olympic Games.
Since 1979, Coca-Cola has been participating in the very famous Super Bowl commercials. The brand, by investing in multiple ads throughout the years, began gaining more recognition and popularity, making Coca-Cola the perfect drink to watch the big event.
1931
The popular myth that Santa Claus always has his classic long white beard and red outfit is all due to Coca-Cola. However, this image is not accurate at all; actually, the Santa Claus you recognize today was created by Haddon Sundblom, an artist who made Santa’s first appearance in Cola advertising by drawing inspiration from Saint Nicholas’ image.
1971
This commercial has a unique story: Bill Backer, at the time, creative director of Coca-Cola, had planned a trip to London, but due to bad climate conditions, he wasn't able to fly. He and the rest of the passengers were very upset, when a bottle of Coke managed to calm them down and bring them together. That's when Bill had this idea and quicly made a song to advertise the campaign, saying that “Coca-Cola is not just a beverage, it’s a common connection between the people of the world.”.
1993
This commercial also has an interesting story. Creator Ken Stewart, just by looking at his Labrador Retriever, who resembled a polar bear, was inspired and the idea for "Northern Lights" was born. They studied carefully the movements and actions of real polar bears to incorporate in the commercial and it took about 12 weeks to be made.
2014
In 2014, Coca-Cola launched its "Share a Coke" campaign, in which it replaced its iconic brand name with one of the 250 most popular American names on the labels of Coca- Cola bottles. After the huge success, the brand gave this campaign some modifications. In 2016, instead of names, there were popular song lyrics and, in the following year, over 75 holiday destinations.
Maria
Mariana
COCA-COLA IN PORTUGAL
1977
1927
1953
However, the beveradge was forbidden and only in the year of 1977 Coca-Cola finally started to be sold in Lisbon.
The singer Amália Rodrigues was invited to the american programme “Coca-Cola Time”, hosted by Eddie Fisher. She sang “Abril em Portugal”, making fado known internationally after the brilliant performance.
Coca-Cola was just starting to operate and sell the drink in Portugal. The brand needed a catchy slogan to promote Coca-Cola so they hired, Fernardo Pessoa, at the time working in a publicity agency. He quicly came up with the slogan: “Primeiro estranha-se, depois entranha-se”.
Did you know?
Thirsty consumers around the globe enjoy Coca‑Cola Company products 1.7 billion times every single day- about 19,400 beverages every second.
Curiosities
2010
2005
1990
1980
1953
Since 2010, the company has made a few changes in order to offer solutions to multiple issues such as human rights, water security, greenhouse gas emissions reduction, and women's empowerment.
In this year, Coca-Cola’s original formula was modified to give fans a sugar and calorie free edition, creating Coca-Cola Zero.
The World of Coca-Cola, a museum showcasing the history of the Coca-Cola Company, saw around nine million visitors during its years of operation, becoming Atlanta's most visited indoor attraction.
In the movie “The Gods Must Be Crazy”, a bottle of Coca-Cola represents the enormous diferences between African culture and the Western developed world, portrated in a funny and comical situation.
Lettie Pate Evans joined the Executive Comittee of Coca-Cola and becomes the first ever woman to work in a board of directors of a large company.
THE HISTORY OF COCA-COLA
Maria João Gomes nº20 Mariana Correia nº22