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POSITIONING MAP
auroretta.b
Created on April 15, 2021
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Transcript
BRAND PERCEPTION MAPadapted from © Good On You (2021)
High Welfare
RIANNA + NINA
STELLA McCARTNEY
01
High Sustainability
Low Sustainability
PRADA
MICHAEL KORS
GUCCI
It relates to the impact of welfare policies on workers and animals
It relates to the impact of resource use and waste management thus, the policies toward sustainability
Low Welfare