RAP MUSIC PRESENTATION

Z. Gobbi, M. Izzo - 4DL

The Rap movement

What's rap + its characteristics

• Delivery style including rhyme, rhythm and spoken language;
• Part of the hip-hop culture;
• Unknown date of origin but it developed in New York;
• Takes and mingles elements from disco, soul and funk;
• It consists of content, flow and delivery.

Development of the movement

• 1980s --> spreaded around the world thanks to West Coast rappers;
• They came from Oakland and Los Angeles;
• Songs talked about personal experiences;
• FBI nominated the genre as "America's real public enemy" because of songs against the police;
• 1990s --> division between Eastern and Western rappers, today no longer existing.

Rap music today

• With streaming and new technological advances, rap is a lot versatile and has different subgenres;
• It's a new way to let new singers introduce new brands;
• Boosts economy.

Early 2000s rap fashion

Men

• On the whole cheap clothing;
• Outworn shirts and jeans;
• Expensive shoes and chains.

Early 2000s rap fashion

Women

• Mingling of feminine and masculine clothing;
• Low and wide heels or sneakers;
• No jewelry besides hoops or wrist bands.

"May I have your attention please?"

Eminem and The Real Slim Shady

To underline that nowadays society is all about doing the most outrageous

"But it's cool for Tom Green to hump a dead moose"

In the list of the latest attention-getting stunts of the time

• Old school rap for content and rhythm;
• The protagonist is the repressed inner spirit of every human-being;
• Slim Shady must get out, without any filters.

"I don't gotta be false or sugarcoated at all"

This should be kept aside to set the individual free

The song

Where is the love? - Black Eyed Peas

What's going on - Various artists

• The shock and pain of 9/11 evolved into military strategy;
• The reaction for this group was to make a political statement;
• A song aiming to spread love.

• After the tragedy of 9/11 there was a general need for comfort;
• Cover of Marvin Gaye's hit sung by different artists;
• Proceeds were given the American Red Cross' September 11th fund.

Thank you!